By support

Aug 30
Topic Progress:


LinkedIn is a business-to-business networking platform. It's perfect if you work in a Business-to-Business niche (doing Universities or Churches, for example). If your niche is Single Family Residential, then LinkedIn is a great platform for connecting with potential referral partners.

Follow the steps on this page to discover how to use LinkedIn to generate leads for your business.

Step 1: Update Your LinkedIn Tag-Line

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Step 2: Build Your Prospect List and Connect

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Resource for this video:
LinkedIn Contact Tracking Spreadsheet

Step 3: Find Your Content

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Step 4: Build the Relationship and Get on the Phone

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Step 5: Follow Up, Follow Up, Follow Up

Now that you've connected on the phone, you have a clear idea of the needs of this particular person.

It is ESSENTIAL that you continue to follow up over time.

Stay in touch with the following simple strategies:

  1. Monthly hard-copy newsletter
  2. Quarterly phone call
  3. Monthly "Question-of-the-Month" style email

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