LinkedIn is a business-to-business networking platform. It's perfect if you work in a Business-to-Business niche (doing Universities or Churches, for example). If your niche is Single Family Residential, then LinkedIn is a great platform for connecting with potential referral partners.
Follow the steps on this page to discover how to use LinkedIn to generate leads for your business.
Step 1: Update Your LinkedIn Tag-Line
Step 2: Build Your Prospect List and Connect
Resource for this video:
LinkedIn Contact Tracking Spreadsheet
Step 3: Find Your Content
Step 4: Build the Relationship and Get on the Phone
Step 5: Follow Up, Follow Up, Follow Up
Now that you've connected on the phone, you have a clear idea of the needs of this particular person.
It is ESSENTIAL that you continue to follow up over time.
Stay in touch with the following simple strategies:
- Monthly hard-copy newsletter
- Quarterly phone call
- Monthly "Question-of-the-Month" style email