Apr 01

Mind Targeting

By support |

MIND TARGETING - 4 High Performance Thinking Patterns

IMPORTANT:
To access these materials, scroll down and click the green button "TAKE THIS COURSE". That will open up the links to the 4 parts.

Tough times like now can create ‘stinking thinking’.

ENOUGH - while stinking thinking is natural for most people it is not useful.

Let’s end the worry and self pity, it’s time to roll your sleeves up and make your mind strong.

When your mind is strong you can take advantage of the amazing opportunities that pass you by every day.

Now could be BOOM times for you if you are mentally ready to strike.

Richard Petrie

Your Mental Skills Coach

Before I trained architects to win better projects I trained professional sports people how to use their mind to get better results on the sports field. My first client was me. I learned how to stop ‘stinking thinking’ and apply the new high performance thinking patterns that I discovered.

By learning these skills I went from a struggling amateur who blamed others for my lack of success to an international competitor and professional sportsman within 2 years playing around the world.

Then when I went into business I struggled until I remembered the thinking patterns I’d used to be a success in sport and wondered if I could adapt them for selling. Turns out you could.

After struggling for 18 months to make budget I went from bottom of the pack to the #1 salesperson nationwide, exceeding my yearly budget in the first 3 months of the new year. The company then asked me to teach the rest of the sales team in my local branch whatever it was I was doing. The entire team all recorded their best ever month within 3 months. Sounds too good to be true but it is 100% true. The mind is amazing when it is moved into 5th gear.

Join me over 4 weeks and I will GIVE you my secret high performance thinking patterns to try yourself.

We're offering this webinar series free to the architectural community as our contribution to help each of you weather the crisis in the most constructive fashion possible.

These patterns of thinking are simple and can be applied from day 1. You will master each pattern in one session. As I said there is no cost for this training, I just want to see our community generating success in tough times.

With our LCC method and the SIX program [the Architect Marketing Institute marketing training and implementation programs] you have the right sales and marketing road map… now you just need to get the best out of yourself so you can apply what you have. This training will be unlike anything you have ever experienced before (unless you have won gold at the Olympics).

You are going to learn and then drill in FOUR high performance thinking patterns into your mind to program yourself for success.

High performance thinking in tough times turns you from survive mode to thrive mode. Most people are stressed right now. Bad emotions are like bad fuel in a high performance car. Top performers in any field intuitively train themselves to run on high octane fuel like passion, excitement, fun and enthusiasm. Imagine if your mind was able to feel high performance emotions under ANY situation. Michael Jordan trained himself to WANT the ball during the clutch moments and become the best ever. When you learn how to control the way you feel you can nail your key moments and get yourself to take massive action.
Then let’s collapse beliefs and limited thinking that is destroying your life like a virus. If someone from a modest background like Muhammad Ali can develop so much self belief then so can you. I will show you how he did it and you can model the same thinking pattern he used.
The Green Zone, this is the simplest way to release pressure on yourself during tough times. By releasing distractions you can focus on the only TWO things you can truly control. You will use this for the rest of your life and I bet you share this with your children and partner, it is that simple and powerful.
Every great sports person talks about visualization but most people cannot ‘see’ anything. Let me give you a simple 3 step thinking pattern used by the greatest golfer in history (no not Tiger but he uses it too) that will turn you into a ‘zen master’ visualizer within 10 minutes. You will ‘see’ and ‘feel’ everything in detail and start to repattern your subconscious mind.

When I taught these high performance thinking patterns in the past I constantly get people coming back to me years later saying they still use them because they are SO powerful.

Life is tough right now but these high performance thinking patterns are tougher. Let me give you my secrets and help you drill them in over 4 powerful sessions. This training is our gift to those who need some X-Factor right now.

When you change your mind you can change anything.

Nov 07

The Petrie Method

By support |

THE PETRIE METHOD

Welcome
Quick Tips
Action List
Questions

You are smart!

How do I know? Because the average architect will invest 7+ years studying architecture and not even 7 hours learning to sell their services. By committing to this process you are obviously NOT the average architect.

Remember this…

Your #1 job is selling architectural services.
Your #2 job is providing architectural services.

In this program you’ll be mentored by the world’s #1 architect marketing coach – you can’t get better. I bet you’re excited about starting.

WELCOME

QUICK TIPS

ACTION LIST

QUESTIONS

Dec 05

The LCC Method – The Incredible 7 Step Selling System For Architects and Designers

By support |

CLICK HERE for Video Transcript

**Speaker 1:** What are we talking about now?

**Speaker 2:** Right, we're going to talk about the LCCs because this is the intro for the LCC. Mona was the first architect I ever worked with. I was lucky it was Mona because she's such a hard worker and diligent at putting things together. Today, we are at this house here, which you can't really see particularly well, but we've just taken the keys. Mona designed it, mapped it all out for us, and built this house on a very difficult section.

**Speaker 1:** Reasonably difficult.

**Speaker 2:** Very difficult section. The key to the whole success was the fact that she, having been through the program, charged us for two LCCs actually. Not one, but two. One was a financial analysis, and the second one was more about what we could do.

I got charged twice, but it was the best money I ever spent. As a property investor, it's like playing a game of snakes and ladders. You can put your money on a snake and go down or on a ladder and go up. By having Mona do that for us, it was like putting it on a ladder. It might have cost us X, but it's worth probably 50% more because of what Mona did.

**Speaker 1:** Thought about it a little bit before launching into it.

**Speaker 2:** Yes, we did the right thing. We put it on a ladder rather than a snake. LCC is obviously a really cool concept, and you're about to learn about LCCs in this program. Mona does them all the time now.

**Speaker 1:** Yes, we only do projects with an LCC. If clients don't want to pay for that, we don't see them.

**Speaker 2:** Perfect. What did you use to do?

**Speaker 1:** I used to turn up for free, maybe even go to two or three meetings because nothing was established. But we turned it around, and now we have two meetings with the client with a very definitive start and finish. It's easy to quantify.

**Speaker 2:** Right, so every project starts with an LCC. Otherwise, there is no project. That's the way it’s meant to be. Everybody thinks you can't do paid pre-meeting consultations or pre-design advice. Did you think that? Because you used to do it for free.

**Speaker 1:** I used to think that, but then I got frustrated with the amount of time spent driving around looking at jobs. Is there a way of making sure that by the time you turn up, people are ready and willing to seriously consider their projects? It's a service that you provide, and they should pay for that service.

**Speaker 2:** Yes, and presumably some people say they don't want to pay for that.

**Speaker 1:** But then they probably wouldn't want to hire you to spend all that extra money to do the job.

**Speaker 2:** Correct, so it's a good qualifying tool as well. Those who are serious will pay because, why wouldn't they? If you explain what it is and its value properly, those who don't want to pay for anything are not worth your time. So, get into the LCC training. It is a very healthy thing to do.

IMPORTANT NOTE: To access the LCC Method course via the links in the sidebar, you must first scroll down to the bottom of this page and click the green button "Take this Course". If you do not do this, whenever you click in the sidebar it will return you to this page (which can be confusing, and gets you nowhere).

If you need any assistance, please email support@archmarketing.org

When you follow the magical LCC Method….

Clients magically follow your process for buying, so you don’t have to follow their process for not buying
You get paid for what you used to do for free
Your prospects get converted into clients in the first meeting

Course Logistics

To start learning and implementing The LCC Method, explore the modules and topics listed below (or on the left hand sidebar).

While you don't have to go in order, we recommend that you follow the sequence so you understand the foundation concepts before you jump into implementation and tactics.

Click the MARK COMPLETE button at the bottom of each page to record that you've gone through the contents of that page. Green dots in the course outline will make it easy to see what you've covered, and what remains for you to complete.

Click HERE or on the image above to download the LCC Method Workbook

NOTE: The LCC Method was formerly called the "Slow Selling System", and you will see references to this name in some of the videos. The system works slowly and deliberately to build rapport and guide potential clients through a process of increasing engagement. Instead of presenting a proposal for a design contract after one or two meetings, The LCC Method teaches you to go step by step through a carefully constructed process that will ultimately win you more projects.

If you have any questions, please email support@archmarketing.org for assistance from our team.

Slack Discussion Workspace

You're invited to join the discussions with other AMI members in our Slack workspace. You get 3 months access to the SIX program Slack group (ami-six.slack.com) as part of your purchase of the LCC Method program.

You should have received instructions in one of your orientation emails.

If you haven't connected yet, simply visit archmarketing.org/six-slack and fill in your email address; you'll be sent an email with a link to set up your account.

Aug 30

Online Lead Generation

By support |

Will Online Advertising and Marketing Pay Off for Your Firm?

The BIG promise with online marketing is, if you nail it, you can literally BUY CLIENTS.

For AMI, when we actively advertise we consistently get architects to opt-in for information and sign up for our webinars. A certain percentage of them will buy our training programs.

We keep track of the numbers, and the ROI works well. We put some money in, and get a lot more money out, while helping more architects like you earn a good living!

Every market and every niche is different.

Can you buy clients like this in your market?
I don't know but it is worth testing!

In this section, we explore different options for paid advertising that could bring in more clients and projects.

Mar 24

SIX+PLUS

By support |

Additional Training Resources for Advanced Architect Marketers

Congratulations!

Now that you've graduated from the basic training program, and have implemented your fundamental marketing system of automated offers, you may find these additional training videos of interest.

These resources are grouped into different topic areas. Refer to the sidebar to see the groupings.

This page will always be a work in progress; we will add more training videos over time.

Mar 15

Mastermind

By support |

IMPORTANT: To access the resource materials in this section, please click the small green "Take This Course" button at the bottom of this page.

Welcome to the A-Team Mastermind Program!
A message from Richard Petrie - Chief Marketect

It's exciting times for you and for us having you in our dynamic little community.

Mastermind members are no longer just clients but become our friends, that is partly why we are so choosey about who gets in. This community is tight.

‘A rising tide lifts all boats on the water’

This is the smartest group of architect marketers in the world. That’s a big bold statement but in my opinion - 100% true.

Many of our members could teach marketing to other firms. Many have been in the A team for 3 or 4 years, and by connecting with ambitious people focused on what works we have all gotten smarter.

There are huge resources available to you.
Your job is to use what you need,

You can connect with me as often as you like. I am available on Slack for direct messages, you can book weekly calls with me, and we will meet at the live events twice a year. If Eric can answer your questions better, he will make himself available to mastermind members.

Maybe even more powerful is your ability to connect with the other architects in the program, I said they are smart marketers but they are also super generous with their knowledge and time for other members. We all share our best marketing and together the group gets smarter and more effective.

Let's get specific about how to connect with some of the key resources you have access to.

How to work with the Content Writing Team

Each month you are entitled to one article written by Sienna or Annette, our professional writers.

These wordsmiths will schedule a monthly interview with you and quiz you about a hot topic your ideal market would want to know about. They will head away and create an article you can use on your website, in your newsletter or even as a press release.

This is an incredible service only available to A Team members.
You can contact both ladies directly on Slack or via email to support@archmarketing.org.

How to get access to coaching and feedback from Richard

To book a coaching call with me click below:
https://architectsmarketing.youcanbook.me

To meet with me for our coaching call click below (NEW LINK):
https://zoom.us/j/2549031950

How to get access to our weekly mastermind Q&A session

Each week I host a meeting with other mastermind A Team members. If you want feedback or new ideas this is a hotbed of activity. Many crafty ideas are born in these optional meetings.

Click below to join us at 12 noon US Pacific time every Tuesday:
https://zoom.us/j/799323932

Add this to your calendar and make an effort to be on the call as many times each month as possible.

How to to join the MM Slack workspace

If you haven't already connected click here to join the special Mastermind Slack workspace.

Slack is how we interact in between meetings. You can message, me, Eric and our whole team directly or join one of the many chats that spark. You will never be alone again.

Be sure to login regularly - use the Slack app on Mac, Windows, iOS or Android to make it easy.

If you have any questions you can Slack me or the relevant person or email support@archmarketing.org

Great to have you onboard.
- Richard

Special Note on the SIX Program and the Promotional Toolbox

If you have not built out your full marketing system you are encouraged to go through the Sunshine Island Express (SIX) program to get your fundamental set of landing pages in place. In this 5 minute video Richard explains what is in SIX and the benefits you'll get when you go through that program and start actively using the recipes in the Promotional Toolbox

You can access the SIX training with special privileges as a Mastermind member through the START HERE access in the sidebar of this page. You'll be able to jump to any section you choose, whereas in the standard SIX program access the lessons and pages have to be worked through in order.

Additional Training Resources

Below and in the sidebar you have access to advanced training as well as recordings of the weekly Q&A sessions.

As you go through these trainings and want to implement you can get feedback and advice from Richard in the one on one sessions.

More specialized trainings are added here periodically.

Mar 08

Marketing Vault

By support |

How to Use This Marketing Library

These resources have been kindly contributed by AMI members. You are free to model what is appropriate for your own business, but please don't just copy them.

If you need any assistance please email support@archmarketing.org

Mar 08

SIX – Commercial (SIX-COMM)

By Eric Bobrow |

Welcome!

You've been accepted to work in our top-secret Design Firm Accelerator Commercial Sub-group (also known as SIX-COMM). This will be fun.

Please watch the video below for details on the call schedule and next steps!

Call Schedule:

1st + 3rd Thursday of every month @ 10am Pacific US / 1pm Eastern US

Call Login Link:
Create a recurring calendar event and add this URL to it so you always have the login link handy: https://archmarketing.org/six-comm

Call Recordings:
https://member.archmarketing.org/six-comm-call-recordings/

Questions?
Write to me at support@archmarketing.org

Mar 06

Promotional Toolbox

By support |

Once you have funnels up and running we need to go into promotion mode.

You are going to learn a number of my favorite promotional recipes. Choose the strategies that suit your personality. If you like to speak then consider public speaking and workshops. If you are shy then stick with writing and less 'out there' strategies.

The key thing is you must do SOMETHING CONSISTENTLY (that means every month).

The secret is to test and measure, test and measure and then test and measure. Let the results guide you.

Why Do You Need to Promote Your Offers?

IMPORTANT:
To access the Promotional Toolbox, you MUST click the green button "TAKE THIS COURSE".
You'll find it near the bottom of the page; that opens up the links to the pages and sections.

OK, Got It. Tell Me How This Works...

CLICK HERE for Video Transcript

Speaker 1:

All right. We'll move on to the promotional strategies. This is the exciting part because you've got your offers set up, hopefully they're good offers, and now what we need to do is promote those offers. And so the promotional strategies you'll see in the member's area where you are, there's a number of them. It really just depends on what you like doing. Some people like speaking, so there's options for speaking, there's options for writing, pick some of the strategies that work for you. I would strongly suggest that you work on the referral strategies first, or in fact, get those in place first and then build on top. So you've got things like the dirty 30, is obviously a big favorite of mine, and you've got director of experts, and there's a few other referral strategies in there as well, like putting stuff on your email, that's a referral strategy too, and asking for referrals, right?

Speaker 1:

You need that stuff in place first, because at the end of the day, design is a referral business. And that's the first place to start, referrals. If you don't have a base of referrals coming through, then it's going to be a lot harder. You're going to do a lot of marketing to market your way out of a non-referral hole. But what I want you to do is put in place referral systems, so systems where things happen every single month, okay? Things happen every single month.

Speaker 1:

Now, one thing I want you to consider as you're moving into this promoting phase, is that your offers have to be good. So as you're looking at your offer, a couple of questions you ask yourself, have I tailored this offer for a specific niche I want to target? Okay? Because the more specific it's going to get, the more attractive it's going to be to that particular target market. Now, if you've got three, or two, or five different target markets, you can have an offer, a monkey's fist for each of those different markets, right? We will build you more funnels if you need more funnels.

Speaker 1:

First question, is the monkeys fist, or is the ask the expert, is it specifically referring to the target market I want? That's ideal, you don't have to do that. You can be broader, but it's going to work better if you do. That's the first question. And then second question is, is it really attractive? Is the offer really attractive? Because let's say the offer is, I don't know, let's say it's a free appointment, which I know the stuff we've given you doesn't say that. But the traditional offer from a, let's say an architect is a free initial appointment, might be something, well, that's not very attractive. Or their monkeys fist offer might be join our newsletter subscriber list, right? On the zero to 10 scale of attractiveness, it's probably a zero.

Speaker 1:

Now the thing when you've got a zero attractive offer is, let's say you amplify it with some promotions, you go 10 times zero is still zero, right? So you want the attractiveness of your offer to be as close to 10 as possible, right? So you need to make it good. You need to make sure you're being very specific about what they're going to get from the monkeys fist, or from the ask the expert session, or from the LCC. Think about things they might walk away with. Have you communicated it clearly and explained why? Have you explained what happens if you don't? All those types of things, it needs to be as attractive and appealing as possible. You want it to get it to, in terms of attractiveness, for someone to want this offer, up to a 10.

Speaker 1:

And a good way to test this is, if you do come across a genuine prospect and you verbally run through any one of your offers with them, if they're excited by it, then that's a good sign. If you can't sell it face-to-face using the same sort of words and stuff that you would say in your ad, if you find that they're not interested it when you're face-to-face, then amplifying it and putting on the promotional amplification for it, it's just going to be 10 times zero is still going to be zero, right? So you need to find out what is the offer that your ideal target market really wants and will accept when they're straight with you. And then you automate it through your promotions.

Speaker 1:

So this is an exciting phase, go through the different strategies, start with referrals first, I would suggest. And then come to the weekly Q&A and let us know how you're going on, and we can help you refine your offers, or we can help you refine your promotions, but this is where the rubber meets the road. So let's get out there and be very clear about who your ideal target market is, create something which is highly useful and relevant for them. And you're going to do really well.

On this page you will find all the templates and additional resources that will help you develop your marketing system.

Note that many of the tools in the toolbox only have a single page with a short video or other resource. These tools and ideas are often very simple to implement. As you set up more of them, you will increase the visibility of your firm and improve the effectiveness of your marketing system.

VIDEO/AUDIO

MP4
MP3

We add in more templates and tools periodically. This collection will continue to grow over time so check back regularly to see the latest additions.

If you need any help, you are best to ask your questions at the weekly Q&A sessions, or post in the Slack 'general' channel or email support@archmarketing.org

We recommend that you start with the Dirty 30 and Dream Team Directory of Experts, then add in others later.

Nov 08

Sunshine Island Express

By support |

Welcome!

Welcome to the Sunshine Island Express (SIX) + MAPS program.
The good news is, you are going to achieve more in marketing in the next 9 weeks than you have in the past 9 years . By working through these training videos and attending the 2x weekly question and answer sessions, you will fast track your results.

First we get clear about the type of projects you want to win.
Then we will construct FOUR offers (invitations to get help), to attract those type of projects
Then by using the promotional strategies, you will promote these offers and trigger conversations with your ideal clients BEFORE they need design.

While everyone else is saying 'hire me for design', you will be saying 'here are 4 ways I can help you BEFORE you need design'

...'Who ever educates the market - owns the market'

« Previous 1 2

Blog Archives

MIND TARGETING - 4 High Performance Thinking Patterns

IMPORTANT:To access these materials, scroll down and click the green button "TAKE THIS COURSE". That will open up the links to the 4 parts.

Richard Petrie

THE PETRIE METHOD

WELCOME

QUICK TIPS

ACTION LIST

QUESTIONS

CLICK HERE for Video Transcript

If you need any assistance, please email support@archmarketing.org

When you follow the magical LCC Method….

Course Logistics

Slack Discussion Workspace

Will Online Advertising and Marketing Pay Off for Your Firm?

Additional Training Resources for Advanced Architect Marketers

Welcome to the A-Team Mastermind Program!A message from Richard Petrie - Chief Marketect

How to work with the Content Writing Team

How to get access to coaching and feedback from Richard

How to get access to our weekly mastermind Q&A session

How to to join the MM Slack workspace

Special Note on the SIX Program and the Promotional Toolbox

Additional Training Resources

How to Use This Marketing Library

1-PAGE MONKEY'S FIST

MULTIPLE-PAGE MONKEY'S FIST

LOW COMMITMENT CONSULTATION (LCC)

DIRTY 30 NEWSLETTER

MISCELLANEOUS

Welcome!

Why Do You Need to Promote Your Offers?

IMPORTANT:To access the Promotional Toolbox, you MUST click the green button "TAKE THIS COURSE". You'll find it near the bottom of the page; that opens up the links to the pages and sections.

OK, Got It. Tell Me How This Works...

CLICK HERE for Video Transcript

VIDEO/AUDIO

We recommend that you start with the Dirty 30 and Dream Team Directory of Experts, then add in others later.

Welcome!

IMPORTANT:
To access these materials, scroll down and click the green button "TAKE THIS COURSE". That will open up the links to the 4 parts.

Welcome to the A-Team Mastermind Program!
A message from Richard Petrie - Chief Marketect

IMPORTANT:
To access the Promotional Toolbox, you MUST click the green button "TAKE THIS COURSE".
You'll find it near the bottom of the page; that opens up the links to the pages and sections.