Menu

Blog Archives

Oct 14

Q&A Call Recordings

By support |

July 22, 2024 - Q&A Session for Interior Designers

July 18, 2024

July 16, 2024

July 09, 2024

July 02, 2024

June 27, 2024

June 26, 2024 - Value Workshop Session 3

June 25, 2024 

June 20, 2024 

June 19, 2024 - Value Workshop Session 2

June 18, 2024

June 13, 2024

June 12, 2024 - Value Workshop Session 1

June 11, 2024

June 6, 2024

May 30, 2024

June 4, 2024

May 28, 2024

May 23, 2024

May 21, 2024

May 16, 2024

May 14, 2024

May 09, 2024

May 07, 2024

May 02, 2024

April 30, 2024

April 25, 2024

April 23, 2024

April 18, 2024

April 16, 2024

April 11, 2024

April 09, 2024

April 04, 2024

April 02, 2024

Mar 28, 2024

Mar 26, 2024

Mar 21, 2024

Mar 19, 2024

Mar 14, 2024

Mar 07, 2024

Mar 05, 2024

Feb 29, 2024

Feb 27, 2024

Feb 22, 2024

Feb 20, 2024

Feb 15, 2024

Feb 13, 2024

Feb 08, 2024

Feb 06, 2024

Feb 01, 2024

Jan 30, 2024

Jan 25, 2024

Jan 23, 2024

Jan 18, 2024

Jan 16, 2024

Jan 11, 2024

Jan 09, 2024

Jan 04, 2024

Jan 02, 2024

Oct 13

Magic Arrows

By support |

If my life was on the line and I had to get you results in less than 7 days, these are the magic arrows I would get you to fire off.

I’ve been working with architects and designers 5 days a week for the past 9 years. My 900+ members have tried everything, and I’ve been observing, very closely. I know what works.

Would you deploy these simple strategies, if you knew that each of them is going to earn you an extra $10k in fees this year? Of course you would. I’ve actually seen many do a lot better than this.

What if I also told you that all of them will only take you 90 minutes to deploy?
That would be great wouldn’t it.

Simple strategies, 90 minutes to deploy them all, high ROI, and results within days.
Pretty good investment of your time. 

CLICK HERE for Video Transcript

Magic Arrow #1

Fee Objection Scripts

How much would a 10-15% increase in your fees be worth to you? ($10,000-30,000)

Most architect undercharge what they are worth. The client gets rich and the architect gets ripped off. When you set fees based on fear of how the client may react, you are discounting your value. You need stronger answers when the clients questions your fees.

  • You will learn the psychology of true value
  • How to train your own mind to feel your value and project certainty
  • What to say. Receive the scripts to melt the clients fee objections faster than ice cream dropped in a red hot fry pan.
  • You can raise your fees (and get what you deserve) because you can defend them with confidence.

Magic Arrow #2

Blue Line Strategy

How much extra money would have ended up in your pocket If you had been able to invoice 80% of the out of scope hours you did not charge for last year? ($5,000-30,000)

It staggers me how much out of scope work architects will do for free just to keep everyone else happy.

1) Maybe you fear the argument that unexpected fees might trigger - the client is already complaining about fees, so its just easier to do what needs to be done

2) Or maybe you justify by saying that your reputation is on the line, you need the project done right …so you just do the extra work without charging

Imagine being able to charge for 80% of the hours you currently give away for free now. Your billable hours go up and so does your income.

  • Discover how eliminating ‘out of scope’ grey areas happens before the project starts
  • Learn how to get specific about what is NOT included is as important and listing what IS included
  • Discover how to upgrade the client into higher fee packages (without any resistance) after the project has started.

Once you use the Blue Line Strategy you’ll never go back to your old way.

Magic Arrow #3

The Magic 9 Word Email

How much would an unexpected (out of the blue) project be worth to you? ($10,000-90,000)

Send 20 emails in the morning to clients whose projects went ‘on hold' or who just disappeared, and by the afternoon you’ll have a couple of people wanting to open discussions with you again.

  • Simply cut and paste the 9 words
  • Don’t change a thing
  • You’ll thank me later

This isn’t really magic, its just a numbers game, but you have to ask the question in the right way.
This is it

Magic Arrow # 4

The Magic FAB Formula

How much would you earn if you could suddenly win 2-3 dream projects each year, (that you aren’t winning now), because you learned to communicate extreme VALUE like no one else competing against you. ($100,000+)

I bet you are sick of being treated like a commodity, sick of being compared to lower qualified designers who charge less and sick of having to discount your services because you cannot fully explain why you are better (when it should be obvious).Fees are only a problem when value is a mystery. So let’s remove any mystery. Let’s communicate such a quantum leap in value so that your fees and competition become irrelevant.

  • Use the FAB to communicate the value of anything in 3 simple steps.
  • When you are an expert you know TOO MUCH. Your explanations are perfect for another architect but go straight over the heads of your clients. The FAB Formula allows you to speak the clients language
  • Win the projects you want but would not have won when your clients are hypnotised by your ability to translate what you do into how THEY win


It is not enough to know you deliver value, you have to be able communicate and prove your value. The FAB Formula is how you do it.

Sep 21

Differentiate or Die

By support |

You’re probably good at what you do.

Maybe even great.

But let me ask you:
So what?

Why should I choose you over all other options?

We’re drowning in a sea of good designers and architects, friend. We've got more “great” firms than a dog has fleas. Your potential clients can’t throw a rock without hitting a "competent" firm.

So why the hell should they pick you?

That’s exactly what we’re breaking down in our hard-hitting, no-fluff, 120-minute workshop:

"DIFFERENTIATE or Die: Why Should I Hire Your Design Firm Over All Others?"

We're NOT just talking. We’re DOING:

  • Identifying your WHO, the specific clients you should gun for.
  • Tearing into the psychology of what those clients actually want.
  • Building a Million Dollar Message that even your grandma could pitch.

Here's what you get in this killer package:

  • 120-minute workshop: "Differentiate or Die", where we'll hammer out the actionable strategies you'll use to make your business stand head and shoulders above the rest.
  • Mindmap Overview: A ready-to-pin guide to your roadmap to differentiation, so you never lose sight of your 'better.'
  • Million Dollar Message Coaching: One-on-one with Coach Christian. Yes, you read that right.
  • Event Recording: Because once is never enough.

But don’t just take my word for it. Be there. Get your hands dirty. And walk away with a blueprint that will make you the ONLY logical choice for your clients.

Go through this workshop, join the winners and set a new trajectory for your career.

To being better than just 'better'!

If you've been searching for a competitive advantage your whole career, look no further. This is your moment.

Mar 21

Sunshine Island App

By support |

Welcome to Sunshine Island, the only all-in-one sales and marketing app for small architecture and design firms.

Watch this 9 minute video for an introduction and an overview of the system. 

To launch the Sunshine Island app, go to https://app.archmarketing.org and enter your email address and the password you were supplied for the app when the account was set up. If you don't recall the password, you may ask for a password reminder email to be sent, which will allow you to reset the password.

The first time you login to the Sunshine Island app, you will be sent an authentication code via email or SMS text message. Enter that code, and your authentication should be remembered for the next login so you likely won't have to repeat that process.

If you have any problem accessing the Sunshine Island app, email support@archmarketing.org for assistance, or send a direct message to Eric Bobrow via Slack.

Feb 09

Special Ops 2

By support |

Welcome to SIX+MAPS Special Ops 2!

You may navigate through the Special Ops program using the Course Content outline below, or the Navigation area in the sidebar.


The main components of SIX+MAPS itself (LCC Method, SIX+MAPS, Promotional Toolbox, Marketing Vault) may be accessed via the MAP section in the left sidebar, or the menu items at the top of the window.

Dec 02

Special Ops

By support |

Welcome to SIX+MAPS Special Ops!

You may navigate through the Special Ops program using the Course Content outline below, or the Navigation area in the sidebar.


The main components of SIX+MAPS itself (LCC Method, SIX+MAPS, Promotional Toolbox, Marketing Vault) may be accessed via the MAP section in the left sidebar, or the menu items at the top of the window.

Jul 20

Profit Booster

By support |

Welcome to the Architect Marketing Institute Profit Booster!

Thanks for joining the AMI Facebook Group.
In this mini-course, you'll get training, tools and scripts to:
  • Boost Your Fees
  • Eliminate Unpaid Out-of-Scope Work
  • structure proposals to maximize profit while making clients even happier to work with you....
Jun 21

The Blue Line Strategy

By support |

How much extra money would have ended up in your pocket if you had been able to invoice 80% of the out of scope hours you did not charge for last year? ($5,000-30,000)

It staggers me how much out of scope work architects will do for free just to keep everyone else happy.

1) Maybe you fear the argument that unexpected fees might trigger - the client is already complaining about fees, so its just easier to do what needs to be done

2) Or maybe you justify by saying that your reputation is on the line, you need the project done right …so you just do the extra work without charging

Imagine being able to charge for 80% of the hours you currently give away for free now. Your billable hours go up and so does your income.

  • Discover how eliminating ‘out of scope’ grey areas happens before the project starts
  • Learn how to get specific about what is NOT included is as important and listing what IS included
  • Discover how to upgrade the client into higher fee packages (without any resistance) after the project has started.
Once you use the Blue Line Strategy you’ll never go back to your old way.
$100K Success Story - The Blue Line Strategy in Practice

AMI Mastermind member Bob Murphy (Murphy Partners, Toronto Canada) shares his new approach when clients request out of scope work, based on the Blue Line Strategy. His staff immediately sends them an Additional Services Notice (ASN) explaining why their request is billable as an additional service, which gives them an easy way to sign off and authorize the work for an additional fixed or hourly charge.

In just a short time this has resulted in $100K in additional paid work, with just $2500 challenged; all other instances were quickly approved. Watch this short video as Bob explains the process, and Mastermind members ask for clarifications and make their own comments about this approach.

Mar 18

Rapid Results

By support |

If I had to get you results in 30 days or less…

If my life was on the line and I had to get you results in less than 30 days, these are the 4 magic tricks I would give you. I’ve been working with architects and designers 5 days a week for the past 9 years. My 600+ members have tried everything …and I’ve been observing, very closely. I know what works.

Would you deploy 4 simple strategies, if you knew that each of them is going to earn you an extra $10k in fees this year? Of course you would. I’ve actually seen many do a lot better than this.

What if I also told you that all 4 only took you 90 minutes to deploy?
That would be great wouldn’t it.

Four simple strategies, 90 minutes to deploy them all, high ROI, and results within 30 days.
Pretty good investment of your time. 

CLICK HERE for Video Transcript

Why am I giving these Rapid Results strategies away for only $97?

As you get fast results, I want you to consider using your new found confidence (in my strategies) and additional income (sitting in your bank account) to work with me to increase your earning trajectory even higher, by joining us in the SIX+MAPs program. If I can help you put an extra $20-40k into your bank account… quickly… then you can pay for more coaching with me with the money I helped you make.

But first things first, let’s deploy your Rapid Results magic.

Magic move #1

Fee Objection Scripts

How much would a 10-15% increase in your fees be worth to you? ($10,000-30,000)

Most architect undercharge what they are worth. The client gets rich and the architect gets ripped off. When you set fees based on fear of how the client may react, you are discounting your value. You need stronger answers when the clients questions your fees.

  • You will learn the psychology of true value
  • How to train your own mind to feel your value and project certainty
  • What to say. Receive the scripts to melt the clients fee objections faster than ice cream dropped in a red hot fry pan.
  • You can raise your fees (and get what you deserve) because you can defend them with confidence.

Magic move #2

Blue Line Strategy

How much extra money would have ended up in your pocket If you had been able to invoice 80% of the out of scope hours you did not charge for last year? ($5,000-30,000)

It staggers me how much out of scope work architects will do for free just to keep everyone else happy.

1) Maybe you fear the argument that unexpected fees might trigger - the client is already complaining about fees, so its just easier to do what needs to be done

2) Or maybe you justify by saying that your reputation is on the line, you need the project done right …so you just do the extra work without charging

Imagine being able to charge for 80% of the hours you currently give away for free now. Your billable hours go up and so does your income.

  • Discover how eliminating ‘out of scope’ grey areas happens before the project starts
  • Learn how to get specific about what is NOT included is as important and listing what IS included
  • Discover how to upgrade the client into higher fee packages (without any resistance) after the project has started.

Once you use the Blue Line Strategy you’ll never go back to your old way.

Magic move #3

The Magic 9 Word Email

How much would an unexpected (out of the blue) project be worth to you? ($10,000-90,000)

Send 20 emails in the morning to clients whose projects went ‘on hold' or who just disappeared, and by the afternoon you’ll have a couple of people wanting to open discussions with you again.

  • Simply cut and paste the 9 words
  • Don’t change a thing
  • You’ll thank me later

This isn’t really magic, its just a numbers game, but you have to ask the question in the right way.
This is it

Magic move # 4

The Magic FAB Formula

How much would you earn if you could suddenly win 2-3 dream projects each year, (that you aren’t winning now), because you learned to communicate extreme VALUE like no one else competing against you. ($100,000+)

I bet you are sick of being treated like a commodity, sick of being compared to lower qualified designers who charge less and sick of having to discount your services because you cannot fully explain why you are better (when it should be obvious).Fees are only a problem when value is a mystery. So let’s remove any mystery. Let’s communicate such a quantum leap in value so that your fees and competition become irrelevant.

  • Use the FAB to communicate the value of anything in 3 simple steps.
  • When you are an expert you know TOO MUCH. Your explanations are perfect for another architect but go straight over the heads of your clients. The FAB Formula allows you to speak the clients language
  • Win the projects you want but would not have won when your clients are hypnotised by your ability to translate what you do into how THEY win


It is not enough to know you deliver value, you have to be able communicate and prove your value. The FAB Formula is how you do it.

Apr 21

SIX+MAPS Intro

By support |

Congratulations!

Recently we ran a test. We asked people to refer others to our introductory marketing webinar. As a reward both the attendee and the referrer are offered completely free access to the first 3 modules of the SIX+MAPS program.

SIX+MAPS are the 9 steps that win you better projects.

SIX is a short cut for Sunshine Island Express and Sunshine Island is the quadrant where architects are able to win projects they love at the fees they deserve.

Richard Petrie

You now have the first three of these 9 steps.

You are obviously an action taker and you clearly want to do better. Please enjoy these first three modules, and make a commitment now to deploy what you learn.

Great ideas only change your life when you take action.

Of course as an action taker and someone who likes short cuts to success, I am going to bet that as you go through these three modules you are going to ask yourself ONE important question.

  • What would happen to my life if I take action on the whole SIX+MAPS program?

I mean all 9 steps not just the first three.

To find out, click the button below to book a chat with Sue now and start designing a better future!

Nov 16

Getting Started

By support |

CLICK HERE for Video Transcript

WELCOME!

Watch this video to discover how to begin the Sunshine Island Express (SIX+MAPS) training program.

Most architects have no idea how to attract the RIGHT clients with the RIGHT message, so very soon, you are going to have a real competitive advantage.

Think about the type of projects and clients you want, then let's build. a system to get them. 

VIDEO/AUDIO

SIX+MAPS WORKBOOK

Right-click this SIX+MAPS Workbook PDF and Save to your computer, and print it out as a reference.
These MAPS will be your guide to the program. 

At the beginning, these MAPS will be somewhat mysterious and confusing. As you go through the videos, you'll see how everything fits together.

Pro Tips

The Step-by-Step SIX Marketing Checklist - A Road Map

SIX Road Map Checklist << Right-click to Open Document in New Tab, then use File menu > Make a Copy.
NOTE: You need to be logged in to your Google account in order to make a copy.

Use this SIX Road Map as your action steps guide.

Your outcome is to set goals, define a great niche and build 4 funnels to attract, convert and get referred with those projects.

Oct 23

The Persuasion Equation

By support |

  • People buy on emotion and justify with logic. The problem is we do not usually know which emotion they will buy on…. until now.
  • The persuasion equation will teach you to uncover emotional hot buttons with a very specific questioning process.
  • People will be powerless to defend against you.

WELCOME

QUICK TIPS

ACTION LIST

QUESTIONS

Jul 24

SIX

By support |

CLICK HERE for Video Transcript

WELCOME!

Let's start by seeing the big picture and how you are going to work through this program. 

You will also establish some important mindset frameworks to use that will take you from being an architect into a marketer of architectural services. There is a big difference.

VIDEO/AUDIO

Jun 11

Mind Targeting – Special Access

By support |

MIND TARGETING - 4 High Performance Thinking Patterns

Tough times like now can create ‘stinking thinking’.

ENOUGH - while stinking thinking is natural for most people it is not useful.

Let’s end the worry and self pity, it’s time to roll your sleeves up and make your mind strong.

When your mind is strong you can take advantage of the amazing opportunities that pass you by every day. 

Now could be BOOM times for you if you are mentally ready to strike.

Richard Petrie

Your Mental Skills Coach

Before I trained architects to win better projects I trained professional sports people how to use their mind to get better results on the sports field. My first client was me. I learned how to stop ‘stinking thinking’ and apply the new high performance thinking patterns that I discovered.

By learning these skills I went from a struggling amateur who blamed others for my lack of success to an international competitor and professional sportsman within 2 years playing around the world.

Then when I went into business I struggled until I remembered the thinking patterns I’d used to be a success in sport and wondered if I could adapt them for selling. Turns out you could. 

After struggling for 18 months to make budget I went from bottom of the pack to the #1 salesperson nationwide, exceeding my yearly budget in the first 3 months of the new year. The company then asked me to teach the rest of the sales team in my local branch whatever it was I was doing. The entire team all recorded their best ever month within 3 months. Sounds too good to be true but it is 100% true. The mind is amazing when it is moved into 5th gear.

Join me over 4 weeks and I will GIVE you my secret high performance thinking patterns to try yourself. 

We're offering this webinar series free to the architectural community as our contribution to help each of you weather the crisis in the most constructive fashion possible.

These patterns of thinking are simple and can be applied from day 1. You will master each pattern in one session. As I said there is no cost for this training, I just want to see our community generating success in tough times. 

With our LCC method and the SIX program [the Architect Marketing Institute marketing training and implementation programs] you have the right sales and marketing road map… now you just need to get the best out of yourself so you can apply what you have. This training will be unlike anything you have ever experienced before (unless you have won gold at the Olympics).

You are going to learn and then drill in FOUR high performance thinking patterns into your mind to program yourself for success.

  • High performance thinking in tough times turns you from survive mode to thrive mode. Most people are stressed right now. Bad emotions are like bad fuel in a high performance car. Top performers in any field intuitively train themselves to run on high octane fuel like passion, excitement, fun and enthusiasm. Imagine if your mind was able to feel high performance emotions under ANY situation. Michael Jordan trained himself to WANT the ball during the clutch moments and become the best ever. When you learn how to control the way you feel you can nail your key moments and get yourself to take massive action.
  • Then let’s collapse beliefs and limited thinking that is destroying your life like a virus. If someone from a modest background like Muhammad Ali can develop so much self belief then so can you. I will show you how he did it and you can model the same thinking pattern he used.
  • The Green Zone, this is the simplest way to release pressure on yourself during tough times. By releasing distractions you can focus on the only TWO things you can truly control. You will use this for the rest of your life and I bet you share this with your children and partner, it is that simple and powerful.
  • Every great sports person talks about visualization but most people cannot ‘see’ anything. Let me give you a simple 3 step thinking pattern used by the greatest golfer in history (no not Tiger but he uses it too) that will turn you into a ‘zen master’ visualizer within 10 minutes. You will ‘see’ and ‘feel’ everything in detail and start to repattern your subconscious mind.

When I taught these high performance thinking patterns in the past I constantly get people coming back to me years later saying they still use them because they are SO powerful.

Life is tough right now but these high performance thinking patterns are tougher. Let me give you my secrets and help you drill them in over 4 powerful sessions. This training is our gift to those who need some X-Factor right now.

When you change your mind you can change anything.

Part 1 - The Green Zone

Part 2 – Identity and BIG Thinking – 2 High Performance Thinking Patterns

Mind Targeting Summary – Parts 1 and 2

This 3 minute video quickly summarizes the high performance thinking patterns covered so far in sessions 1 and 2.

If you have any questions about the mind targeting sessions, please post them on the private Architect Marketing Institute Facebook group page. If you are not a member, simply request access and you will be accepted.

Part 3 – The Jack Nicklaus Method

Part 4 – Beliefs

BONUS: Goal Setting

"Goal Setting: Getting to 100!"

It's important when you work on any program that you get clear about what you want to achieve. 
We ran a goal setting session for SIX members recently using a unique method. BOOOOM!!! 
Watch the video and do the exercise yourself. It is life changing to have a REAL 100/100 goal.

DOWNLOAD: Goal Setting Worksheet

Apr 01

Mind Targeting

By support |

MIND TARGETING - 4 High Performance Thinking Patterns

IMPORTANT:
To access these materials, scroll down and click the green button "TAKE THIS COURSE". That will open up the links to the 4 parts. 

Tough times like now can create ‘stinking thinking’.

ENOUGH - while stinking thinking is natural for most people it is not useful.

Let’s end the worry and self pity, it’s time to roll your sleeves up and make your mind strong.

When your mind is strong you can take advantage of the amazing opportunities that pass you by every day. 

Now could be BOOM times for you if you are mentally ready to strike.

Richard Petrie

Your Mental Skills Coach

Before I trained architects to win better projects I trained professional sports people how to use their mind to get better results on the sports field. My first client was me. I learned how to stop ‘stinking thinking’ and apply the new high performance thinking patterns that I discovered.

By learning these skills I went from a struggling amateur who blamed others for my lack of success to an international competitor and professional sportsman within 2 years playing around the world.

Then when I went into business I struggled until I remembered the thinking patterns I’d used to be a success in sport and wondered if I could adapt them for selling. Turns out you could. 

After struggling for 18 months to make budget I went from bottom of the pack to the #1 salesperson nationwide, exceeding my yearly budget in the first 3 months of the new year. The company then asked me to teach the rest of the sales team in my local branch whatever it was I was doing. The entire team all recorded their best ever month within 3 months. Sounds too good to be true but it is 100% true. The mind is amazing when it is moved into 5th gear.

Join me over 4 weeks and I will GIVE you my secret high performance thinking patterns to try yourself. 

We're offering this webinar series free to the architectural community as our contribution to help each of you weather the crisis in the most constructive fashion possible.

These patterns of thinking are simple and can be applied from day 1. You will master each pattern in one session. As I said there is no cost for this training, I just want to see our community generating success in tough times. 

With our LCC method and the SIX program [the Architect Marketing Institute marketing training and implementation programs] you have the right sales and marketing road map… now you just need to get the best out of yourself so you can apply what you have. This training will be unlike anything you have ever experienced before (unless you have won gold at the Olympics).

You are going to learn and then drill in FOUR high performance thinking patterns into your mind to program yourself for success.

  • High performance thinking in tough times turns you from survive mode to thrive mode. Most people are stressed right now. Bad emotions are like bad fuel in a high performance car. Top performers in any field intuitively train themselves to run on high octane fuel like passion, excitement, fun and enthusiasm. Imagine if your mind was able to feel high performance emotions under ANY situation. Michael Jordan trained himself to WANT the ball during the clutch moments and become the best ever. When you learn how to control the way you feel you can nail your key moments and get yourself to take massive action.
  • Then let’s collapse beliefs and limited thinking that is destroying your life like a virus. If someone from a modest background like Muhammad Ali can develop so much self belief then so can you. I will show you how he did it and you can model the same thinking pattern he used.
  • The Green Zone, this is the simplest way to release pressure on yourself during tough times. By releasing distractions you can focus on the only TWO things you can truly control. You will use this for the rest of your life and I bet you share this with your children and partner, it is that simple and powerful.
  • Every great sports person talks about visualization but most people cannot ‘see’ anything. Let me give you a simple 3 step thinking pattern used by the greatest golfer in history (no not Tiger but he uses it too) that will turn you into a ‘zen master’ visualizer within 10 minutes. You will ‘see’ and ‘feel’ everything in detail and start to repattern your subconscious mind.

When I taught these high performance thinking patterns in the past I constantly get people coming back to me years later saying they still use them because they are SO powerful.

Life is tough right now but these high performance thinking patterns are tougher. Let me give you my secrets and help you drill them in over 4 powerful sessions. This training is our gift to those who need some X-Factor right now.

When you change your mind you can change anything.

Nov 07

The Petrie Method

By support |

THE PETRIE METHOD

  • Welcome
  • Quick Tips
  • Action List
  • Questions

You are smart!

How do I know? Because the average architect will invest 7+ years studying architecture and not even 7 hours learning to sell their services. By committing to this process you are obviously NOT the average architect.

Remember this…

  • Your #1 job is selling architectural services.
  • Your #2 job is providing architectural services.

In this program you’ll be mentored by the world’s #1 architect marketing coach – you can’t get better. I bet you’re excited about starting.

WELCOME

QUICK TIPS

ACTION LIST

QUESTIONS

Dec 05

The LCC Method – The Incredible 7 Step Selling System For Architects and Designers

By support |

CLICK HERE for Video Transcript

IMPORTANT NOTE:  To access the LCC Method course via the links in the sidebar, you must first scroll down to the bottom of this page and click the green button "Take this Course". If you do not do this, whenever you click in the sidebar it will return you to this page (which can be confusing, and gets you nowhere). 

If you need any assistance, please email support@archmarketing.org

When you follow the magical LCC Method….

  • Clients magically follow your process for buying, so you don’t have to follow their process for not buying
  • You get paid for what you used to do for free
  • Your prospects get converted into clients in the first meeting

Course Logistics

To start learning and implementing The LCC Method, explore the modules and topics listed below (or on the left hand sidebar).

While you don't have to go in order, we recommend that you follow the sequence so you understand the foundation concepts before you jump into implementation and tactics.

Click the MARK COMPLETE button at the bottom of each page to record that you've gone through the contents of that page. Green dots in the course outline will make it easy to see what you've covered, and what remains for you to complete.

Click HERE or on the image above to download the LCC Method Workbook

NOTE: The LCC Method was formerly called the "Slow Selling System", and you will see references to this name in some of the videos. The system works slowly and deliberately to build rapport and guide potential clients through a process of increasing engagement. Instead of presenting a proposal for a design contract after one or two meetings, The LCC Method teaches you to go step by step through a carefully constructed process that will ultimately win you more projects.

If you have any questions, please email support@archmarketing.org for assistance from our team.

Slack Discussion Workspace

You're invited to join the discussions with other AMI members in our Slack workspace. You get 3 months access to the SIX program Slack group (ami-six.slack.com) as part of your purchase of the LCC Method program.

You should have received instructions in one of your orientation emails.

If you haven't connected yet, simply visit archmarketing.org/six-slack and fill in your email address; you'll be sent an email with a link to set up your account.

Aug 30

Online Lead Generation

By support |

Will Online Advertising and Marketing Pay Off for Your Firm?

The BIG promise with online marketing is, if you nail it, you can literally BUY CLIENTS.

For AMI, when we actively advertise we consistently get architects to opt-in for information and sign up for our webinars. A certain percentage of them will buy our training programs.

We keep track of the numbers, and the ROI works well. We put some money in, and get a lot more money out, while helping more architects like you earn a good living!

Every market and every niche is different.

Can you buy clients like this in your market?
I don't know but it is worth testing!

In this section, we explore different options for paid advertising that could bring in more clients and projects.

>