Step 4 – LEAD

By support

Nov 16

HOW TO COMPLETE THIS LESSON

  • 1
    Go through all of the Topic pages and watch the videos to learn about the concept of the Monkey's Fist. Click the MARK COMPLETE buttons as you move through the material.
  • 2
    Near the end, you'll download a template for the Project Planning Pack in either Word and Pages format. Customize it for your firm and your niche, then submit it with the built-in form so we can set it up for you.
  • 3
    Come back to this page after you've completed all the Topics and submitted your PPP. At that point, you will see green dots next to each Topic showing that they're done.
  • 4
    Click the Module Completion Quiz link below to notify AMI that you're ready to move forward to the next section.
  • 5
    After AMI staff checks that everything has been done, they will unlock the next section for you and send you an email notification.
  • 6
    Come back to this page and click the MARK COMPLETE button, which will take you to the next section. Congratulations!

Video Overview

You don't just want someone to be a subscriber or follower, you want someone to be a student. You want someone who learns and absorbs your ideas, opinions, tools, educational material and then when they are ready they come to you to do it all for them.

Maven Matrix

Video Overview

Let's dig a little deeper into what a thought leader is.

As well as being the leading educator within your niche, think about WHO you want to be. You can plan out the character who is the designer and who is the teacher. While the character is you, it probably needs to be a slightly embellished version of you. 

Let's face it we are all a little boring in real life. The personality you create can't be too far from you that they are unrecognizable from you but you can be a little more colorful, consistent and entertaining.

Interview with Highly Successful SIX Member Eric Rodrigues (Toronto Canada)

Video Overview

Eric Rodrigues shares his experience transitioning from a generalist to a specialist in heritage architecture

  • Emphasizes creating a marketing message for a specific niche and building a content ecosystem
  • Attracts more qualified leads and clients by positioning himself as an expert
  • Discusses the importance of being a thought leader and building trust in a niche market
  • Explains the impact of being a thought leader on their business and the use of a tool called the quadrant for building projects.

About the Author

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