Accountability Coaching

Welcome to the group! Thanks for joining us. We're going to take you through this program, and I believe it's going to be really, really good. The reason it'll work well for you is that, in the mastermind group, I was hearing from people who were very successful as architects on projects but often unable to follow through on their own business goals.

One guy had everything written out but wasn't making any progress. He knew what he should be doing for marketing but just couldn't follow through. There's this whirlwind that gets into your life every week, distracting you with other priorities that seem more important. When it comes to marketing or following through with the 6 program modules, other things come up, and you just can't follow through. I know you're supposed to, but sometimes you can't. That's why we set up this accountability coaching.

I was in the same spot a few months ago. I saw Eric, and we talked about maybe doing a coaching program. We looked at different programs for marketing because, as a marketer, I wanted to do marketing programs. Just like when you're a designer, you want to learn from great designers. But I realized I didn't need more marketing knowledge. I just needed someone to help me follow through and do it.

I saw an ad on Facebook for accountability coaching, signed up, and started doing it. It was brilliant. It wasn't rocket science; it was just someone holding me accountable and keeping me focused.

Since then, I've studied the process of being in accountability coaching and watched some good videos on the four disciplines of implementation by Franklin Covey on YouTube. I realized this is what we need for our 6 members. So, I've designed a one-page template that you'll go through each week and be held accountable for.

Here are some reasons people fail to implement:

1. The goal is not clearly defined. It needs to be specific and measurable. You need to know if you've missed by 5 inches or just 1 inch.
2. People can't see themselves achieving the goal. You need to visualize yourself at the endpoint, where you want to be.
3. The goal has only a small emotional pull. Set emotional goals that you're passionate about. If you don't like the taste, change the ingredients until you find something you love.
4. Obstacles and distractions. Anticipate and make plans in advance. Ask yourself what could get in the way and come up with a plan to mitigate it.
5. The goal is overwhelming. Break it into smaller chunks or milestones.
6. Lack of a scoreboard. Create a scoreboard to show whether you're winning or losing. It makes the process fun and engaging.
7. You're only accountable to yourself. Holding yourself accountable doesn't work. You need someone else to hold you accountable.
8. The journey seems like a long, hard slog. Set up rewards and celebrations for smaller victories along the way.
9. You unconsciously push your goals below everyone else's. Be conscious of where your goals and actions sit in your priorities. Don't let them drop to the bottom of the list.

Here's how the weekly coaching works:

1. The sessions are about setting and reviewing your actions. Max might ask you to be specific or break down your actions if they're too big.
2. Marketing questions should be saved for the weekly Q&A sessions with me and Eric. Max won't know the answers to those.
3. The coach's job is to keep you within the framework of these nine momentum triggers, not to answer marketing questions.
4. Get straight to the point. These sessions are 20 minutes long. Focus on reviewing last week's actions, setting new ones, and aligning them to your goals and milestones.
5. Ensure your goals and milestones are set before the first session. They don't have to be perfect, just good enough for now.
6. Prioritize your actions high on the list. Don't beat yourself up if you slip up. Max may ask you about punishments or rewards to motivate you.
7. Commit to your actions and follow through faster next week.

As an architect, you can deliver hugely complex projects when they're prioritized high enough. The question is, how high will you prioritize your own goals and actions?

In the next video, I'll take you through the worksheet. This will summarize the key things and the nine momentum triggers. By filling out one sheet of paper, everything will fall into place.

Good luck, and thanks for joining us. I'm excited to see what you achieve with this accountability coaching. Use this opportunity, and let's go do it!