Circle of Love – Monthly Video

Well hey, Richard here, and welcome to the Question of the Month. I'm gonna take you through a little structure of how to do it. I'm actually gonna go into a character as if I'm doing a question of the month here for you, but I'm actually not. I'm just gonna pretend I'm doing it so you could see what a question of the month looks like. Okay. Sound good? All right. So the first thing is, I had an email come in from a guy called Tom and Tom lives in the UK. Tom's question was around the Circle of [inaudible 00:00:30] and he said, "listen, I'm not nearly as good as you Richard." Or words to that effect. I'm not sure if that's exactly what he said, but that's how it read. He said, "getting on camera is not something I particularly enjoy. I'm not good at it. Do you have a solution for a person who doesn't want to get on camera."

The answer is yeah, just get on camera. Just go and do it. It's only 3 to 4 minutes you're gonna answer questions, so I can understand completely what Tom is saying, 'cause so many people say it, right. Particularly architect who they ain't have their photo on their website. So I'm gonna take you through there is a solution. The solution is if you just have a simple system, then you'll be able to go through the simple steps and take through. What I'm gonna do now is take you through a six step system for creating a simple little video like this and once you got that little system ... In fact, I've already used the first three steps already. You probably didn't even know. Okay. So once you got the system, it's easy to use, easy to make a little video. By the way I'm holding the camera just on a selfie stick, or as my brother calls it, a nasa stick. Simple as pie. For a little lapel that's all. You buy them reasonably cheap from Amazon if you want one. They actually the cameras work pretty well anyway.

Let me take you through the six step system. I'll show you, I've already used some of the steps now. Okay so like I said there are six steps and I'm gonna take you through them now. So let's start off with A&G. First step and this is kind of like anything you do really. You need to get attention. Attention getting statement or in our case it's probably gonna be a question. You can always make up a question from someone else or get someone who is genuinely ask the question and use that. Use your question as your attention getter.

Next step, is get empathy. So you have to relate to their problem. You say, "Look, Tom called me up and said he had a problem with the videos." I can understand that 'cause getting in front of the camera is really tuff and certainly something I didn't used to like doing and you would get empathy your audience. Empathy leads to repore.

Next step, you provide the solution. I guess the solution, or your magic ... Your solution is what to do and then you provide your magic bullet. Now the magic bullet is the steps. In this case it's the steps and I'm going through the magic bullet solution right now. Okay. So the six steps. P - Provide proof that what you're talking about works. So either story, or stance, or some facts. Finally, make sure there's a call to action. There you go. There's the six step system for creating your own six mark video. Those are the steps you take them through, attention getting, empathy, solution, magic bullet, proof, call of action Simple as that. You can have that all done in between three and five minutes. I hope that helps.

Okay, so there you go. There's the system and Tom said when he started to use it, it was great. It gave him a lot of confidence. It gave him a lot of clarity around what to do. He never had to think. He just made up a question and he's send it out to his dirty thirty list and to his list of everybody else who he'd been in contact with. He said he would get people come to him because they sort of felt they knew him. They would respond sometimes to the question that was asked. They'd call him up and say, "Hey I watched your video on this question and now would be a good time to talk." Okay.

So what I want you to do, is I want you to go through the worksheet as your call to action. I want you to go through the worksheet, fill it out, and come up with your own script for your own question of the month and if I was trying to sell you something, or sell my services, I would also say, "Click on the button below and you can book a one on one session with me." Because I'm not, I'm just teaching this structure. Just imagine there's a button below and imagine you can click on it and do it, but that might be what you do occasionally on your question of the month videos. So that's pretty simple. Hope you enjoyed it. And we'll see you next month.