Your Email Signature

Okay, this is an example of the power PS, so here you see, I'm going to give you an example of something we do, which is really, really useful. So have a think about how many emails you send out a day, a week, a month, maybe I don't know, you send 20 emails a day, that's 100 a week, maybe 400 a month and we send these emails out to various people and some of these people could be clients, they could be potential referrers, they could be anything, who knows?

But anyway, here is an email we send out, we send out a lot as you probably know and at the bottom, so really it should say from Richard Petrie but it's the P I'm interested in here so at the bottom and this is automatically cut-and-paste and inserted into every email I send out now. It's the PS, okay, so whenever you're ready.

Here are four ways I can help you hatch some cunning scheme to your business and in our case you can download a marketing chart, which is marketing first, you can join me and Edith for 101, you can follow us on Facebook, you can watch our marketing 101 client attraction master class, click here, click here, click here. You can check out our latest articles on our blog and you can follow us on Twitter. All right, there we go.

Now, that's the power PS, now I've drafted one up for you because I know you're thinking oh, that's a good idea, I should really put one into my signature. Under my name. You should.

By the way, did you know the PS is the second most red thing in the letter, the PS. The number one thing is the headline. The second most commonly read thing in a letter is the PS. So yes, you want to have the words PS in here, make it look like a real PS in this case it's been skipped out. I'm going to have to get back to the guys and say make sure it's a PS and my names in there. So do a proper PS.

So here's an example I drafted one up earlier for you. Here's what I baked earlier. So just to mention it's got Richard Petrie, architects and then you're going to automatically when you put your signature in you will also automatically cut this type of stuff in, you don't have to do exactly this.

So once again, PS, I should pop that, just put that in, PS plus, whenever you're ready, here are four ways I can help you on your next project. Number one, download my latest directory of experts for renovation of ... insert the category of what you want to be the expert of, these are the people I know, like and trust when it comes to ... Insert the location and the category of project. Everybody you'll need on one page. It took me 20 years to be able to find these people, if you'd like a copy just reply to this message and put directory in the subject line. Simple.

So there's not even ... There could be, you could have a link in here that takes people off to a landing page where they can enter their name and email address or you can just leave it informal like this. In this case, you notice the other case in our one we did it where you could click on the links, okay. So link, link, link, link. No problem, you can do that because you all have landing pages set up or we can set them up for you. As you should know.

So you've got those set up but in some respects it's kind of nice just to hit reply, it's kind of more informal. So this works just as well, maybe better. Number one...

Number two, join me for 101. If you'd like to work directly with me to develop a great space or just have questions you need answers to so you can move forward just reply to this message and put 101 on the subject line. Tell me a little bit about your plans and what you'd like to work on and my assistant will send you a questionnaire, nothing too heavy, and schedule a time to talk. Boom, second one.

Third one. Is my site right, this is our old CC, buying the wrong site is the most costly strategic mistake people make with building their dream home, if only I'd known is a phrase you don't want to be saying. The right site can add tens of thousands to the value of your home, if you'd like site feedback before building just reply to this email and mentioned the service. Please include your name and phone number. Pretty simple, right? Low key.

Number four, follow me on Facebook for ongoing tips and resources, insert and put your link in there if you want, also check these out and then you could insert your website if you wanted or insert any other useful websites. So there you go, there is the power of PS. Right? So every system slightly different, so I can't show you how to go in here but I'm sure it will be just a case of going to your thing, finding your preferences and your signature will probably be somewhere in there and I'm not going to go look for now, general, because I'll only embarrass myself by not being able to find it. So you probably know where to find your signature anyway.

So that's the strategy, nice and simple, really quick and people will click on it. People will click on it and you will get extra leads that you wouldn't have got before. You might as well, you send those emails out, you might as well be getting money out of them. It works for us, thanks guys.