Endorsed Mailing

All right, this is the Endorsed Letter Strategy. Pretty simple, pretty cheap, really easy to put together. And so it's got a lot of ticks going for it. So here's the problem, you might be sitting there saying, "Well, I don't really have a list of potential clients I could send a letter to." Woe is me.

So here's me, I'm out in the paddock and there's no one around me. I'm kind of a lonely figure. Well the solution is, you ask yourself this question, "Who else is already selling or influencing or advising the people you want to reach, right?" So who already has a list of people that you want to get access to? You don't necessarily have to know everybody, you just need to know the people who do. Which is kind of like 30/30 strategy isn't it? So they'll be people out there as you well know who already have a large list of people, who would be good people to send the letter to promoting you or promoting your methods first.

Okay, so who other? Well, the obvious answers, the most are builders. Now builders probably don't often have lists, unless they're a bit more organized, and realtors.

Let's look at realtors. How can I get realtors to refer clients to me? Because realtors are usually disinterested in helping realtors and not any other realtors but mainly just themselves. So what motivates a realtor is the commission chip, generally speaking, right? So how can we get in?

Can we help make the realtor look good? Can we help make them look good? Because as soon as you start thinking of it this way, how do we make the realtor look good? How do we help the realtor to win? As soon as we start having that kind of conversation, then it opens it up, because that's the psychology of their thinking.

Now what the realtor wants is listings and sales, right? They make the commission only, they make their money when they sell stuff. So basically, can we help them sell stuff? Can we help them get listings, can we help them get sales? Well, ever think about what the realtor's thinking? They're thinking about their own market, right? They're thinking, "I need to stay in touch with my list of buyers and sellers." They all have a list of buyers and sellers, right? Unlike the builders who often don't, the realtors certainly do. But they struggle with things to say, because they run out of things to say. Once someone says, "Yeah I've looked at a house and-" I mean after, do you want this house or not? They kind of run out of value.

But they still to stay top of mind with all these people. Because either they're buying a house later on or they stay in touch. They all struggle, and we promise you, I work with real estate agents, I've trained them. They all struggle to stay in touch with the list, generally speaking. Anyone who's not good, the top 20%, now I should say the top 5% stay in touch with their list. The other 95 know they should but don't really have anything to say. So they might occasionally send out some generic newsletter occasionally but often they don't, right? So they struggle as much as anyone else.

So can we give them something worth saying? That makes them look good because it helps their clients? Can we help them? Can we give them something worth sending out to their people?

Well of course we can! Right? Now I'm going to say something, before we talk about what we can give the realtor. When your doing a client about referral program, or an endorsed letter, which is, you know "endorsed" is a kind of referral, they usually require an existing relationship. Usually, not always. And if you don't have any relationships, then you need to form some.

(silence)

So if your excuse is- No you can still do this without an existing relationship, I'm just saying it's easier. If you know a realtor and you get on well with them, you play tennis with them and all that type of stuff, they're an easy person to mark.

Having said that, what I'm about to show you is useful for a realtor because it keeps the realtor top of mind with their client list. Their buyers and their sellers. You don't need it, but it's just going to be easier if you tag at someone you already know. Now obviously you want someone with a list of people who are similar to the type of people you want. If you want high-end, luxury residential homes or good commercial buildings you obviously want to tag it with commercial.

One of the monkey's fists we can promote, well these are my favorites as you know: the roadmap, which is kind of a state by state flowchart; cost calculator, helps people work out ballpark; directory is probably my ultimate favorite, "Directory of Experts." Now don't forget, the directory of experts, the directory domination, or whatever we call it. The directory strategy is probably the best of all. Any real estate agent would be certainly usually happy to have a chat about being on your Directory of Experts. And then the Frequently Asked Questions.

Those are some. Now, I'm going to give you something, and this is kind of cut and paste one, so this won't require much work from you then, adapting it. You'll need to customize it. Now, customizing it won't be a problem for you because you would've customized whatever I gave you anyway. Alright? Whatever I've given you as a letter you would've changed it. You're an architect, everything has to be custom. But I'm going to give you one that's kind of easy to customize, okay?

Now, perhaps, before I say that, it does contain a few nuts, so I've added a few little "in jokes" just between you and me, which you'll probably have to remove the nuts, alright? But for entertainment purposes, they're in there. Now you can download a copy of this, there'll be a document somewhere around this video where you can just go download the Word document and then just make the changes as you see fit. So this would be an example of sending a letter, once you've got an agreement with a realtor- It would be an agreement, and a friendly realtor ideally, this would be a letter that the realtor would send to their client list either homeowners or potential buyers. The realtor would send it to homeowners or potential buyers, and remember it's a chance for the realtor to stay in touch and be useful to their list by providing something which you're providing.

So you end up looking good, the realtor looks good, and the person who's receiving the letter, if they're looking at doing renovation, they get access to something which will be really helpful, which in this case would be your sort of step by step flowchart for renovating. In this case, a luxury client residential home in Graceland.

Without any further ado, let me read you the letter:

"May 1st, 2018, Johnny Cash Real Estate, Folsom Road

Dear Ringo, I'm writing to introduce you to Elvis Presley. Elvis is an architect who specializes in luxury renovations in Graceland and someone I trust. As a local real estate agent, I'm constantly being asked advice about home renovations. Either someone buys and wants to improve or they're looking to sell and what to improve their sale price. By the way, renovations can be the best or worst thing you can do. Done right, a renovation's a great investment, but when done wrong, a renovation can be the Devil in disguise.

Incredibly stressful and costly and leave you [inaudible 00:07:25]. The problem is, renovations are complex operations. So when I saw Elvis's step by step flowchart, I knew it was the missing roadmap that simplifies the whole process. When I reviewed his simple flowchart, I immediately found steps that if I had taken would have saved me a lot of money and trip to Heartbreak Hotel.

The flowchart is so good I now have it pinned on my wall so it's always on my mind. I asked Elvis to share his step by step roadmap with a few of my best clients and friends, and he agreed at no charge. So if you're considering a renovation, I encourage you to request a copy. This roadmap guides you step by step so you don't miss anything important. This is the one tool I with I had before I renovated my home.

There are three easy ways to request a copy: number one, call Elvis to let him know you'd like a copy. His phone number is 029-345-689. Number two, or email at elvis@bluesuedeshoes.com. Make sure to include your name and postal address. You'll receive a copy in the mail. Three, go to www.roadmap.com to download an electronic copy. Johnny.

P.S. It's now or never. I think Elvis only had 50 hard copies printed, so I suggest you give him a call now while it's fresh on your mind and while he's still got copies available. You don't want to be left crying in the chapel if you miss out.

P.P.S. Elvis has just told me he'll also include his cost calculator worksheet. This estimator allows you to enter the size of your project and estimate the approximate cost. Very useful to have a rough guide so you know what to expect."

And there we have it! The letter for a real estate agent. Now obviously you're going to change it. You're going to change it anyway. Now you've got a few things you can change.