So let's get into the Dream Team funnel overview. So, learning objective. What do we want to achieve? Well, I want to review what the Dream Team funnel is and why you need it, and then the outcome that we want from you is after watching the videos, completing the worksheets, and attending the q and a sessions, you'll be able to go to the online form and order your Dream Team funnel. You may not need to go to the q and a sessions. It's pretty simple. So just in the context, we're building four funnels for you. Today we're gonna work through the Dream Team directory. And once again, this is another automated funnel that you can get set up, get ready, it's a fishing rod that will attract you leads beautifully. When you go through the Dream Team directory, strategy ... to me it's possibly ... If you did it well, it'd be the only fishing rod you would need. But if you did that and the project planning pack, it's gonna be hard for you to not generate leads. Okay, so where does the Dream Team fit into the system? Well, as you've seen before, we've got the strategy stuff at the top: the goals, the niche, the positioning statement. Then we've got the marketing strategies or the promotions. But before we do that, we've gotta build our offers. And the Dream Team strategy is really a monkey's fist. It's just a monkey's fist. It's an easy problem-solving piece of information that people can order and request. And of course once they request that, they're invited to book a session with you. And once they've booked that session they have their chat with you. If they're suitable and qualified you'll invite them to an LCC, or a low-cost, or low-commitment consultation. And from there, they'll pay you some money at the LCC, and at that point it's very easy to move them through to the design phase. All right, so you've got draft pages of each landing page already created for you for the Dream Team directory. Now we need to customize it by submitting your own words to replace our generic content. Okay, so once we receive your custom content we'll create your Dream Team funnel, and if you want to make changes or modifications, once again, we can do it once and set it up for you to help you out, but if you want to make changes and make multiple versions of these, then I suggest email us, and we will send you instructions on how to create your own ClickFunnels account. ClickFunnels, once again, is the software that we use, and like I say, if you want to make a number of these things, or you wanna make constant changes, then you'd be best to get your own ClickFunnels account, and you can do it to your heart's content. So the full training, all the videos you will receive, will give you the psychology to be able to produce your own monkey's fist funnels, beyond even just the Dream Team directory, that's one monkey's fist, and the project planning pack, that's another, but you could create all sorts of custom monkey's fists specifically for your niche target market. But I've found these two are very good because they fit within a ... Everybody wants to know, who are the experts I should be speaking to? So it doesn't matter what niche you're in, and same with the project planning pack. Okay, so what is the Dream Team funnel? Well this is basically it. This is an example. You would create a one-pager, and I think one page is enough, where you create a directory of all the experts in your niche that you recommend. So you would have one per area of expertise. One builder, one architect, which is going to be you, maybe one certifier, one interior designer, one lawyer, one landscaper, one survey ... You may have different people. You just put their name, their profession, their company, their contact details, and you might copy these words. Okay, so what is a Dream Team funnel? Well, it's an automated system where people can order a copy of your Dream Team directory online. This helps potential clients understand who the experts are for their specific project type. So how would we get people to the Dream Team directory? There is a number of things, and you'll go through the promotions area of this ... and there's a number of things, could be a homepage, there could be a link from your homepage, maybe do speaking signage, dirty 30. One of the key things will be from the Dream Team directory themselves, from the people on this list, they should be promoting the link that gets people to this webpage that we set up for you as well. Now why do we separate it out? Because it's part of the ... The Dream Team directory is part of the project planning pack, right? Well, the reason we separate it out is because the Dream Team don't necessarily wanna go to one of your publications like the project planning pack. But this is just a stand-alone directory with just you and them and a few other people, and so they're more likely to promote this. Okay, this is the webpage they'll come to, or one that will look like this. You can, of course, adapt it to your needs. So download our Dream Team directory of trusted building professionals. Understand what to do is one obstacle, and working out who can help you is another. On a daily basis, our team receives requests for us to recommend design professionals. To make this process easier, I have listed the design professionals that we trust for specific type of projects. Not only do they do a great job, but they provide excellent advice, as well. These are the experts we trust explicitly. And then you put your name down there. And people click on the button. And once they click on that button, you get their name, contact details, and they can schedule a project feasibility call, as well. So same as the other funnels. Why, why do we do this? Because you become a helpful teacher and an expert. Now, if they have questions, they can ask their questions and seek further advice and stay in touch, and you get the first chance to build a relationship with them. Okay, so next steps: watch all the training videos, create your Dream Team directory for your specific niche, and complete the online form to set up your funnel. |
