While you already receive a ready to go monkeys fist - the 'Project Planning Pack', which is really 6 monkey's fists rolled into one pack, if you want to create some more then this template is a more than handy checklist of things you'll need to consider.
Remember you are looking to create BAIT that draws in your IDEAL clients and IDEAL projects and repels the clients and projects you do not want.
Have fun.
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Richard Petrie: Let me take you through the Monkey's Fist worksheet. Pretty simple, just fill in the boxes really, but let me give you a million dollar message on the Monkey's Fist. Richard Petrie: So, the high-value problem that probably many of you have is you can't get people to contact you, and therefore you have to compete on price or at least enough people. So the high value result, when you have a really good Monkey's Fist is you'll have a large number of people, qualified people, in the type of area you want contacting you seeking your information so they can move forward with a project. Richard Petrie: Now with that, you don't have to sell and you don't have to know how to run an ad either. So, there's eight steps to go through. It's just this is this tool. It's a tool, so it's a secret weapon, is the Monkey's Fist method that we're going to take you through in a minute. The before is the phone won't ring; you'll be waiting for referrals; taking less than perfect projects. After, you'll put out the bait; wait for them to come to you. Then, you qualify and get the keen ones to take the next step to an appointment. When you get that, you qualify those who will who that you want to work with. Richard Petrie: In summary, we're going to look to turn architects who are frustrated by not getting enough leads go from waiting for referrals to having prospects reach out to you for help in eight steps using the Monkey's Fist process without necessarily costing you a cent. You could do advertising for it, but you could do it within your own newsletter, your own emails, on your website, even if you've got zero marketing skill. Hopefully, all these exercises you can do with no marketing skill because there's step-by-step. Richard Petrie: All right, let's have a look at the worksheet. Of course, you will already be given a project planning pack and you'll be given the outline for setting up a directory of experts. We'll set up landing pages and we set up automatic booking systems that follow on from that landing page. If the person who downloads either the project planning pack wants to have a meeting, or the director of experts. So, this is a good template if you want to do extra Monkey's Fists, right? If you want to go beyond the project planning pack and the director of experts, then follow this worksheet. Richard Petrie: So you want to target a high value client, let's do beachfront coastal homes, for no particular reason. What's the particular problem they have? It seems the problem most people have is getting their head around is, what is this going to cost me? Ballpark figure early on. "I need to know because I need to know whether we can even afford it. I need to know how much finance I need to ask for, if I'm going to go to the bank for a loan. I need to know if it's worth investing time and effort investigating this, or is it just way too expensive?" It's often a common problem, but let's say it's one in this case. Richard Petrie: So, other Monkey's Fists for brainstorming could be: how much? how long? who do I contact? what do I do? These questions here are good for brainstorming what could be your Monkey's Fist: what are the six most relevant problems? Well, cost, is going to be one. What do I do? which is the action plan. How much? What are the steps? Who are the experts I need to be talking to? So any of these things here really could become Monkey's Fists. But in this case, we're going to come up with a ballpark estimate spreadsheet; so a spreadsheet that helps people understand roughly the cost. Richard Petrie: Now, you may or may not want to do something like this, but for this example, that's what we're going to do. So, does it have high value? Yeah, it does to the potential client because it's exactly what they're asking. Can it be done in five minutes or more? Maybe the spreadsheet takes 20 minutes, depending on how detailed you want to be on it. And possible titles? Beachfront home, renovation, cost calculator. That's pretty direct and it says what it is on the label. Beachfront home, renovation, cost calculator. And then, the next question is, what format do you want to have it in? Well, spreadsheet makes sense, so they can download a spreadsheet or order a spreadsheet. Richard Petrie: Now, what type of information do you want to click from the person before you give it to them? So this is the type of information they need. You need to work out. In this case, I want first name, last name, address, email, phone number. What timeframe they're looking to do a project, if they are? What sort of budget and what sort of location are you in? There's no point, if someone's in Timbuktu, me getting all excited about it. Richard Petrie: Okay? So, a simple little worksheet to help you work through some of the questions you should be asking yourself about a Monkey's Fist, if you're going to create a Monkey's Fist outside the ones that we give you. Hopefully, that's helpful to you. |