Monkey’s Fist Intro

Okay. We're gonna go through the Secret of the Monkey's Fist. If you're used to getting not very many leads, this is a strategy when done right, and you do need to get all the pieces right, then you get 5, 10, maybe even more leads every single week. We've certainly had people getting in the hundreds sometimes when everything's lined up.

When I say lined up, I need to tell you a little story so you can understand what lined up actually means. All right, so I had a friend, he was into fishing. I said, "What's the secret to fishing?" He said, "Well, there's a few different things. First thing is you need to identify the right fish. You can't just go for everything. If you go anything, if you just put your line over the side of your boat, you'll catch any type of fish, and it won't be what you want. So, you need to identify the exact type of fish." I said, "Okay, that makes sense. All right. What's next?" I said. He said, "Well, once you know the fish, then you've gotta work out the exact type of bait. Not all fish like all bait. Okay, so right bait, right fish." Makes sense, makes sense.

I said, "What's next?" He said, "Well, the next thing is you need to be in the right place. You could have the right ... You could be after the right fish. You could have the perfect bait, but I'll you what, if you drop the line in the water and there's none of those fish there, it doesn't matter how good your bait is and how good your fishing is, you're not gonna catch any. I know with some type of fish they'll only live, their whole life within 100 meters of where they were born. So when they talk about fishing spots, they literally mean fishing spots. That's where the fish swim, and anywhere outside is not where they swim." It's almost like fishing in a bucket. So you need to be in the right place. Very, very, very important. Particularly when you know what this, and this, and this is.

Next step. What's next is you need the right hook. This is sort of the call to action, this is the thing you're going to tell them to do, to get the bait. Now for some markets, for some fish, they will go for some hooks and they won't go for others. For example let's say you are dealing with a certain type of customer, some of them won't want to go on the internet. Some of them would prefer to have a phone number that they can call to order their Monkey's Fist. Others, very computer savvy, so you've got to have the right hook and the right instructions to tell them exactly what to do, and whether you're going online, whether you're going to do it manually. What are you going to do, that needs to be taken into account.

The final thing is he said, "You might catch a fish, you might have them hooked, they're on the line, they're in the water. You've still got to reel them in. So you've got to have the right line." Now the line, okay, great. So what does this relate to from our marketing point of view? Right fish is your ideal client. Ideal client all right, so you need to know exactly who you're targeting because you need the perfect bait. Most fish won't bite at everything, so the bait is you Monkey's Fist. Okay, your MOnkey's Fist is what you're using for the bait. You need the right bait for the right fish. The right place is just the same for us, we need to be in the right place. So there's no point having the right bait and the right hook, if it's not where your ideal clients are going to be circulating. You need to make sure you're in the right place, so that's simple.

The hook for us, as I've said needs to be the right ... I've sort of jumped into telling you the answer over here, but the hook is the call to action. Is what you tell them to do and the type of media you use. They'll like some media and they won't like other media, so they might steer away from technology, some of them. The line from a marketing point of view is the follow up. The FU, follow up. Okay, so it's not enough just to have them hooked on the line because some of them, while they may take your problem solving information, they may not need to do anything with you for maybe even 12 months or two years. So we need to have a line to keep them hooked, we need a follow up system that gives them opportunities later on.

Final thing is if you really have an ideal fish, and you've got a whole system, the easiest thing to do is actually breed, is breed the fish. Now what's the breeding from a marketing point of view, that would be the big R. Referrals, okay so we need a system there for referrals. Now we were only going to talk about the Monkey's Fist and a little bit about the follow up, so we're sort of talking about this stuff here. We've covered this in another module, but I want to give you the big picture, so you understand he fishing analogy because really it's just about fishing. So lets get into the training.