Monkey’s Fist Maker
Orbit helps you create compelling free resources (also known as “Monkey’s Fists”) that attract prospects. These resources are valuable tools you give away for free that help solve specific problems your ideal clients face during the research and planning phase of their project. By providing useful guidance before someone even speaks with you, you build trust and demonstrate your expertise.
Free resources act as lead magnets. To access them, prospects provide their email address, allowing you to follow up, nurture the relationship, and begin a one-to-one conversation with potential clients.
Orbit works with you to develop and refine the content and structure of these resources so they are clear, useful, and tailored to your firm and niche.
You can collaborate with Orbit to create any of the following free resources:
| Resource | Code Name | Asset Folder |
|---|---|---|
| How Much Will My [X] Project Cost to Build? | Project Cost | View asset folder |
| What’s the Process for a [X] Project… and How Long Does It Take? | Process | View asset folder |
| What Experts Should I Talk to Before Starting My [X] Project? | Experts Directory | View asset folder |
| How Do I Create a Design Brief for My [X] Project? | Design Brief | View asset folder |
| What Questions Should I Ask to Find the Right Architect and Builder for My [X] Project? | Questions To Ask | View asset folder |
For each resource, Orbit helps you develop:
The cover page text including the headline and introduction
The main content page, including the structured sections inside the resource
You can work with Orbit iteratively, refining the content so it reflects your firm’s voice, niche, and expertise.
Important: Orbit does not create the final PDF resource. Its role is to help you develop the content and text. You will then add that content into the editable templates in the asset folders to produce the finished resource.