SIX-ai-old - Architect Marketing Institute - Member Training and Resources

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Hi reader,

Welcome To The SIX+AI Marketing Suite!

This suite of specialized AI agents is designed to help you create high-quality marketing content faster and more effectively. Unlike generic tools like ChatGPT, our AI Marketing Suite is tailored specifically to architectural and design firms. These tools come pre-loaded with extensive research and context about your firm and your target audiences, allowing them to generate marketing content that is both relevant and powerful.

Explore the agents below and discover how they can support different aspects of your marketing journey.

Quick Intro to SIX+ai (7 min.)

Extended Demonstration of SIX+ai (44 min.)

Setting You Up

Fill in your firm details, target niche, and writing style so every AI tool produces spot-on content.

Rich – Your AI Guide to SIX

Rich has been trained on everything AMI teaches, and can help you understand concepts, apply them to your challenges and specific situations, and point you towards relevant resources.

Firm Profile Maker & Editor

Claire will help you set up a new profile for your firm or view and update your existing profile.

Writing Style Extractor

Cipher will extract your writing style from samples you provide, or by asking you questions. This ensures that the AI tools write in your voice, and sound just like you!

Step 2 - Select

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Develop criteria for identifying and attracting high-value clients who appreciate design excellence and are willing to pay premium fees.

Niche Navigator

Scout will help you analyze and select the best niche for your firm, based on your favorite projects or on an interview.

Avatar Analyzer

Pathfinder will ask you a series of questions to help you develop a detailed profile of your ideal client within any chosen niche.

Step 3 - Value

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Craft a compelling value proposition that differentiates your firm from competitors and demonstrates why clients should choose you.

M$M (Million Dollar Message) Maker

Maverick will help you craft your "Million Dollar message" — a concise marketing statement that clearly communicates your unique value.

FAB (Feature, Advantage, Benefit) Statement Maker

Oracle will work with you on "FAB Statements" — to communicate the value of a "Feature" (e.g. "we use the latest BIM tools" or "we have 25 years experience").

Step 4 - Thought Leader

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Position yourself as an expert by sharing valuable knowledge that builds trust with potential clients before they ever meet you.

Monkey's Fist (Lead Magnet) Marketing Maker

Camille helps you create effective content for your Monkey's Fist landing pages and emails.

Article Maker (for Articles, Blog Posts, etc.)

Hemingway helps you create articles, from initial brainstorming and structure to the final publish-worthy text with images.

Case Study Creator

Scribe will help you craft a thorough and engaging project case study, showcasing your firm’s expertise and the impact you deliver to your clients.

Image Generator

Pierre is your image consultant - he will generate high quality images (realistic or stylized) for articles or other marketing content.

Step 5 - Meet

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Structure your initial consultation as a value-rich experience that demonstrates your expertise while creating a natural pathway to deeper collaboration.

ATE ("Ask the Expert" meeting) Marketing Maker

Hawk generates effective content for your Ask The Expert (ATE) landing page.

Step 7 - Refer

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Create a systematic approach to generating high-quality referrals.

Outreach Assistant

Dan is part of your Dirty 30 referral system, designed to help you build a solid network of key referrers and stay connected with the people most likely to send new business your way.

Newsletter Maker

Quill will help you write high-quality newsletters that build trust, authority, and connection. She guides you through a flexible set of modules, so you can build the type of newsletter you want.

Step 8 - Promote

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Develop consistent, targeted marketing initiatives that showcase your best work and reach ideal clients.

Website Doctor

Dr. Web is your specialized AI website doctor, focused on helping you build improve your website's effectiveness.

Social Media Assistant

Harper will create a range of different post types for your social media, based on an article or for any announcement.

Sales and Marketing Help

Use these tools to learn our marketing systems, plan your next steps, and practise sales calls.

Sales Coaching

Vantage sharpens your sales skills using mock calls with AI avatars, and can analyze these calls as well as real call transcripts to boost your confidence.

Marketing Partner

Rich is your all round marketing partner that can help you with any aspects of marketing that are not covered by another one of the tools.

We value your insights—please rate your experience and help us enhance our AI tools.