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Winning Higher Fees

Profit Booster Course

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Advanced Monkey's Fist

Creating A Custom Monkey’s Fist
Monkey's Fist: Extended Q&A
Monkey’s Fist Workshop
How to Market Your Monkey’s Fist
How to Market Your Monkey’s Fist (More Strategies)
Monkey’s Fist Mistakes
6 Quick and Simple Ways to Promote Your Monkeys Fist

Rapport, Persuasion and Client Control

How to Use Rapport to Win Projects and Influence People
Client Control
The Ultimate Pre-Meeting Questionnaire
The Magic of Rapport
How to Handle Objections – 3 Simple Techniques
How To Dismantle ANY Objection At Will
4 Gears of Persuasion
What To Do After The Phone Rings: How To Close the Deal
The Pre-Meeting Dance
How To Create A Smashing, Client-Getting Presentation
How to Handle Stalls and Delays Because of the Corona Virus
Selling By Application Only
Selling The LCC
The FAB Formula For Speaking Your Client’s Language
How to Create an Irresistible Offer

Winning Higher Fees

Fee Objection Mastery
The Little Known Art and Science of Raising Fees (Substantially) and Attracting Better Quality Clients
The Secret To Unlocking All The Premium Architecture Clients You Want
Jeet Kune Do of Design (The High Fee Strategy)
Targeting High Value Clients
Magic Numbers
Magic Numbers
Offer Optimization

Differentiate Your Firm

Power Positioning
How To Differentiate Your Design Firm
How to Answer the Dreaded Client Question: “Why Should I Hire You?” using THE MILLION DOLLAR MESSAGE MAP
Return on Design

PR and Proactive Marketing

How to Construct A Shock and Awe Box
How to Get Published in the Media
When & How to Write a Press Release
How to Get Publicity
Interview Blueprint
The Power of Monthly Newsletters
Facebook Advertising for Architects
SEO for Architects: Content Marketing
The Power of Stories
How To Construct A Powerful Backstory
Databases Made Easy
How to Create Persuasive VSL Videos Without Even Being On Camera
Secrets From Large Firm Marketing

Referrals and Testimonials

The Ultimate Referral System
Remarkable Client Experience
How to Get Great Testimonials That Win Projects
How to Win More Architecture Projects WITHOUT More Marketing
The Art and Science of Getting Great Testimonials

Mindset

A Masterclass In Creative Visualisation
The Mindset for Success in Selling Architectural Services
Habits
Mind Targeting
6 Principles for Success in Architecture and Life

Advanced Training

Finding and Attracting Your Ideal Project
Review Of The Best Architects Marketing Tools
Lessons From The Online Marketing 3 Week Sprint
How to Align Your Design with Your Client’s Brand
How To Get Qualified Project Inquiries For An Architecture Firm
Pre-Christmas Awesomeness
Buddy Accountability
Right Track Workshop With Frank Aldridge

Marketer of the Quarter Peter Twohy Shares His Marketing Secrets
Case Study – Bill Styczynski ‘The Master of Romance’ Talks About The Power of Personality and Newsletters
Case Study – Jeff Krieger (Mr Implementation)
Sunshine Island Hero of the month John Stanton
Marketing Hero of the Month Peter Twohy
Sunshine Island Hero of the Month – Mehran Gharleghi
Sunshine Island Hero of the Month – Mehran Gharleghi
Sunshine Island Hero of the Month – Jeff Krieger
Sunshine Island Hero of the Month – Michele Dempsey

January 2020
February 2020
March 2020
May 2020
June 2020
July 2020
August 2020
September 2020
October 2020
November 2020
December 2020
January 2021
February 2021

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STRATEGY – Goals & Targets

Goal Setting Intro
Mind Targeting

STRATEGY – Finding Your Niche

1 Niche Theory
2 Niche Examples
Niche MAP Intro

STRATEGY – Premium Positioning

Power Pyramid MAP
M$M MAP

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Resources

Learn More About AMI Programs

For more information about AMI programs, and how we can help you plan, build and implement an effective marketing system for your architecture or design firm:

Book a free one-on-one Gameplan Call and have a chat with a member of our team.

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Free Architect Marketing Crash Course

Learn How to Apply Pareto's 80-20 Principle to Win More Projects in this FREE Architect Marketing Online Master Class with Richard Petrie.

Click for Info and Registration

Nov 14

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Lesson Topics

Fee Objection Mastery
The Little Known Art and Science of Raising Fees (Substantially) and Attracting Better Quality Clients
The Secret To Unlocking All The Premium Architecture Clients You Want
Jeet Kune Do of Design (The High Fee Strategy)
Targeting High Value Clients
Magic Numbers
Magic Numbers
Offer Optimization

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