Craft your FAB Statement.
Craft your "FAB Statement" — a concise marketing message that clearly communicates your unique value.
How does this work?
Go through the step-by-step process to define a feature, advantage, and benefit for your firm. You'll receive personalized suggestions at each step, and by the end you will have three FAB statement variations to choose from.
We value your insights—please rate your experience and help us enhance our AI tools.