THE PETRIE METHOD
Richard takes you step by step to define your ideal client. Once you have a clear target client finding them is so much easier. Knowing what to say to attract them also becomes obvious. No other architect does this powerful exercise. You will love the clarity you get.
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00:20 - Consistent message to all people
00:52 - Tip if you have come up of 1 consistent message to a particular client
02:12 - About avatar
02:30 - Series of questions to know the ideal client
03:25 - Sample of an ideal client
04:08 - Sample exercise Richard did with an ideal client
11:50 - Sample case connected to consistent messages
12:30 - Exercise for the participants
13:30 - Feedback/insights of participants doing the exercise