THE PETRIE METHOD
Selling your services should be ‘heart sell’ not ‘hard sell’.
This module will explain why you sometimes fail to connect with people… and how to convert logical FEATURES into emotional BENEFITS.
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00:49 - How to align your thinking with the buyer’s thinking
02:00 - How to turn 'features' into irresistible 'benefits' that attract your ideal prospects magnetically
06:55 - Example: how to use the F.A.B. framework
21:22 - Participant exercise
22:55 - Participants examples
43:22 - Key Points of Benefit Busting module