Q&A Call Recordings 2024

MEETING STARTS AT 04:36
Eric Bobrow: Okay. Hey, David. How are things going? Yes. Hello. Not too bad.

04:39 - 04:40
Speaker 2: How are things with yourself?

04:40 - 04:45
Eric Bobrow: All right, all right. So I haven't seen you for, it seems like a couple of weeks or something.

04:46 - 05:06
Speaker 2: Yes, it was half-term here last week, so I was away on holiday last week. And then the usual classic, really busy before you go and then really busy when you come back. So I just had a number of deadlines that I had promised clients I would get certain things done. So I had to just stay head down and focused.

05:07 - 05:12
Eric Bobrow: All right, got that. So are things busy in terms of work?

05:14 - 05:49
Speaker 2: Yes, at the moment It seems to be pretty busy, but then it is the summer, so you kind of expect, hope and expect that it will be busy. But yeah, I've had a sort of, so I've primarily been focused more on the work that I'm already instructed on. So 1 of the LCCs that I won earlier in the year, that got converted into the design stage. So I was doing some concept design work. So that's 1 of the projects that I was working on before I went away. So that was nice to see the conversion move

05:49 - 06:29
Speaker 2: from 1 to the next progression. And then some other bits and pieces in terms of it was quite nice that I've, since doing the AMI, I've been making a conscious effort to stay in touch with more people, be more top of mind. And I've been working with a builder on a particular job that is going well. And he has been looking for an architect to he is a sort of a relatively young startup business and he wants to grow and we've had a good relationship on the project that we've been working on. He's been looking for

06:29 - 07:11
Speaker 2: an architect to join up with and he was then speaking to another potential client. So he asked me to come on board. He was aware that I don't now do initial visits for free and he said, would you do just in this instance, would you do it? And I explained the reason why I wasn't going to do that. So he then put me in direct contact with the client. So that was kind of very useful to have that. So we had a virtual meeting and talked through the whole LCC so but it was interesting that I

07:11 - 07:49
Speaker 2: got that the client had had already come to me kind of pre-sold because she had found the builder through a recommendation, then she had visited the site that we had worked on together. So it was good that it was actually quite nice that I had the client from that site singing my praises to this possible new client and showing all the work and the animation that I've done for their project. So she was already kind of geared up for how I work and what I can offer. So that was kind of quite nice that I wasn't

07:49 - 07:55
Speaker 2: starting that conversation cold. So the benefit of doing that.

07:55 - 08:08
Eric Bobrow: Yeah, so you've been cultivating, staying in touch with more people and cultivating relationship with, in this case, this builder to referral. So where do things stand? Look like you'll do an LCC for them?

08:09 - 08:48
Speaker 2: Yes, but they are in the process of finalizing the completion of buying this house. So they're looking to complete towards the end of this month. So I will sort of stay in touch with them and see where we got to and then sort of hopefully move into the LCC stage later on in the month. But it was nice to kind of see that that system was working, that it wasn't only the builder, but it was also the client that was singing my praises. So they were already kind of in favour of how I could help them

08:48 - 08:49
Speaker 2: sort of thing.

08:51 - 09:33
Eric Bobrow: Things work in the way that they should or that we hope. That's fantastic. And it sounds like your proactive outreach is helping as well. And then I guess just to patch on the back for taking control and instead of just saying, oh, okay, I'll make an exception. I'll do it the way that we used to do it or the way that you're asking me, you took graceful control of it saying, here's the process, here's why I do it. And of course, with the right type of explanation, it becomes quite reasonable to expect that they're going to

09:33 - 09:34
Eric Bobrow: follow your directions.

09:35 - 10:12
Speaker 2: Yes, and also making the decision that I didn't want the builder to try and explain my process to this client. He gave me their contact details and then we had a one-on-one conversation so I could get across my process and the value for why I do what I do. So that was a shift for me because in the past I probably would have caved in and said, OK, I'll do because because you've asked nicely, I'll do this 1 for free. I'll come and I'll come and see the client for free. But then it it sounded like

10:12 - 10:41
Speaker 2: because they were going to look at this house again the following week And because I kind of resisted going and doing that visit, they said, oh, well, why don't we just wait until we've got the house? So it sounded like that would have been an empty waste, sort of a waste of time visit because nothing would have really been confirmed at that point. So not wasting my time doing unnecessary visits for free.

10:42 - 11:17
Eric Bobrow: Excellent. Anyone have any comments or questions for David? Okay. Well, let's continue around and do put into slack anything that you want me to review. I'm just going to pull up slack right now so I have access to that. Here. Okay. To that here. Okay. All right. Yeah, the AIA conference is happening. So I'm not surprised if we have fewer people on the call at the moment. Nira?

11:18 - 11:33
Speaker 3: Yeah, I had written you on Slack yesterday. I'm not sure if you saw it. I just had some questions about the ask the expert, the technicalities of it, like editing the page.

11:35 - 12:10
Eric Bobrow: We can do that. Let me, if it's okay in terms of your timing, let me go around the room and then just make sure we get to that. So you sent that as a private message, which is fine, but you can also just put it into the general thing saying, hey, this is what I'd like to include in the call. So anyway, yeah, the technical things of just how the Sunshine Island app and the landing cages and opt-in forms. I'll be happy to show you that. All right, so let's do a quick round, Robin. So Liz

12:10 - 12:14
Eric Bobrow: and Nira, you work together. So Liz, what's going on?

12:16 - 12:37
Speaker 4: So we are full force on getting this week's task is to get that ad out for us expert and then just move on to the other elements. Refining the LCC and then some other aspects of different ways to cultivate clientele.

12:38 - 12:42
Eric Bobrow: Now you said you're working on getting the ad out. So how are you promoting it?

12:43 - 13:28
Speaker 4: Well, that's a great question because we were thinking Google ads and Facebook ads, and then have a landing page eventually on my website. I'm working on my website right now. It's almost completed. So that's the ideal would be to also have that on the website. For now, I think just getting that 1 pager out and then doing specific zip codes in the areas that I want to work in and then see what comes back. I've worked with a marketing company before and that 1 pager is very similar to what they were doing and it worked. So,

13:28 - 13:39
Speaker 4: and I'm just curious what other people are doing as well. Have they put out that ad? Has anyone put out that Ask the Expert ad and has it worked for them?

13:40 - 14:20
Eric Bobrow: So I'll just give you a quick perspective on it and then we'll open it up because that's a good question. So a few years ago we ran a sort of little focused competition for ads, running ads, and the information is actually in the website under online lead generation And you should have access to it. If you don't, I'll make sure you do, but it would be under additional training and it would be called online lead generation, I think. So in that section, we compiled samples of ads that people were running, as well as the results of

14:20 - 14:58
Eric Bobrow: how many leads they got in any particular period of time. It's something I've been meaning to run again because it was useful to sort of focus a bunch of people all on, let's see how we can make this work and let's look at each other's entries and it was fun and it actually did bring in quite a few leads. So yeah, you can either advertise for ask the expert or for free download, you know, so for the project planning pack. But ultimately you're advertising not just for brand recognition, you're advertising for an action, you know, and

14:58 - 15:37
Eric Bobrow: the landing page in the Sunshine Island app works just fine. And you can also just have a similar page, similar function anyway on your website instead, and then just use a pop-in form that gets added from the Sunshine Island app. And so then you're feeding the leads in, doesn't have to be, the landing page doesn't have to be on in the Sunshine Island app itself. It can be sort of part of your website. Does Anyone else have any comments or questions? Anyone else been doing any advertising?

15:40 - 15:40
Speaker 5: Okay.

15:41 - 16:26
Speaker 6: I have something to add. Google, they changed their, I don't know their algorithm recently, I guess. And I do find that for paid advertising, exact match, like word exact match, word works better than broad match. Because There's a lot of competition right now in Google for to appear on the first page. You might be paying like 5 bucks, 6 bucks per click. If that's not exactly the client that you want to attract, you're going to waste money. It's burning money. So you might want to focus on exact keywords that you want people to click on. That's

16:26 - 16:42
Speaker 6: why positioning and niching might be critical to be successful. Because if you're just trying to rank for interior designer or architects, you might find a lot of tire kickers clicking on your ads and spending your budget very quickly.

16:45 - 16:45
Speaker 5: That's it.

16:45 - 16:51
Eric Bobrow: Good points. So Eric, have you been doing advertising yourself?

16:51 - 17:30
Speaker 6: I did it. I do it. You know, I do have like a yearly marketing budget that I try to stay faithful to. And if I do have a little bit of extra cash at the end of each quarter. I'll run an ads campaign. I get a lot of phone calls, but it's underwhelming in the sense that you get a lot of people asking for drawings, which is, you know, for the starting point of a relationship, not exactly what I want. So they're not the exact like I've been I have 1 good project that came from ads.

17:30 - 18:04
Speaker 6: And that's the beauty of it is, you know, you get 1 good project with 1 good fee, and it kind of covers all your losses. So it averages out. But for me to be able to do that, you know, in 10 leads, you might get 1 that's good. Traditional SEO with content that's relevant to a segment of people tends to be more effective because whoever is actively finding you, it's because they're looking, they have a problem and they're looking for a solution that you can solve.

18:07 - 18:47
Eric Bobrow: So I'm gonna just throw out 1 bit of perspective that you should at least consider all of you like Liz, as well as anyone else who was thinking about running ads. Let's say like Eric said that it costs $5 to you as an advertiser to get someone to click on an ad that offers a meeting or offers a download. And let's say only 1 out of 10 of them actually goes and says, I'll book that meeting or here's my name, give me your project planning pack or whatever. So now you've paid $50 to get someone's name

18:47 - 19:19
Eric Bobrow: possibly an appointment. Now let's say that 1 out of 10 of those actually turned into a project. Just, you know, giving some arbitrary number, you have to say something, all right, well, and that means you've paid $500 in advertising to be in front of a bunch of people and get 1 project. Well, how much is that project worth to you? Well, if your design fee for it is $10,000, hey, I think we'd all agree. I'd spend $500 every day to get a $10,000 design fee. And of course your design fee could be 100,000. I mean, you

19:19 - 19:53
Eric Bobrow: know, it just depends upon the size of your project. So advertising is a game where you have to say, I have budget. I'm going to keep running it And you have to keep track of your numbers. So are you spending $500 to get a client? Are you spending $5,000 to get a client? Well, if you've got a client who's worth 50,000, you spend 5,000 month in month out. But you have to know that. I mean, we do that to bring in all of you. We spend a lot of money on advertising and we keep track of

19:53 - 20:22
Eric Bobrow: how much it costs to have enough appointments that we get clients. And so it is something you, you know, it's a scientific game, so to speak. So anyway, Liz, I applaud your initiative. I'll help you and Nira, you know, with the, you know, the technicalities in a little bit. So, Catherine, how are things going?

20:26 - 21:07
Speaker 7: Hi, Eric, hi. Well, you know, I'm in the middle of refurbishing my showroom And I think I'm now probably 2 weeks more and then and then I can reopen. So I've been closed for almost 8 weeks, which is unheard of actually, but I'm still working, but it's just not open. But it's looking really good and it's been a brilliant exercise because I've been very mindful of all this work that I've been doing with AMI on my specialism and my niche and how I want to be perceived. And so that's made me think really carefully about how

21:09 - 21:29
Speaker 7: this place is going to look. And it's taken a lot more thinking than I thought it would. Anyway, I'm very happy with how it's looking and it's going to be great. So in a couple of weeks, I can open and then when it's open, I can then start redesigning the website, which is another big project, but I think I know which way I'm going with it.

21:30 - 21:49
Eric Bobrow: Awesome. Well, send post pictures and progress pictures are also interesting. Hey here's you know you know the painters coming in or the you know such and such being installed or whatever and of course end result pictures are great like you know or a little video you know.

21:49 - 22:23
Speaker 7: Yeah I did also have a kind of a weird win. It was a sort of a bad thing in a way, but I felt very good. It was a massive shift for me because somebody referred me, a plumber I know, referred me to a client and he phoned me and I was quite excited because I thought I could use my incoming call script and practice my new thing, you know, my new language And he practically, he wouldn't really answer any questions. And when I started to speak to him about budget, he said, it's not relevant. And

22:23 - 22:41
Speaker 7: the whole call was going bad. And I just said, I don't think this is working, this call for me. I'm really sorry. I don't think that, I don't work like this. I'm really sorry and I dropped him. And I don't think I've ever done that before, but it was a good feeling, I can tell you.

22:41 - 23:05
Eric Bobrow: Wow, really good for you to recognize that and, you know, perhaps save some heartache with going for site visits and starting. Oh, yeah. Yeah. Yeah. Good. All right. Any comments or questions for anyone for Katherine? Okay. So we'll continue all around. Tony, how are things going?

23:08 - 23:36
Speaker 8: Going alright. Primarily working with a general contractor who's a client of mine but he also has investors that come to him buying properties, looking to build multifamily projects. So trying to work with him to find things that his investors will go forward with. So he actually has a meeting now. So hopefully something comes out of that. We'll see.

23:36 - 23:47
Eric Bobrow: Okay. So you've been developing that relationship that has brought work to you before. You have others similar that, you know, can connect you with developers and.

23:48 - 24:22
Speaker 8: Yeah, I do. We're just like the 1 another general contractor that I still talk to him on a regular basis, but all his investors, they're not doing anything. They're all citing interest rates and the way things are going in the city of Philadelphia. So a lot of people, there was a real estate agent that put out results of a study that in 2023 construction of multifamily projects was down 80% from 2022.

24:24 - 24:33
Eric Bobrow: Whoa. Okay. So not much going on there. So is there another niche that is somewhat active?

24:34 - 24:49
Speaker 8: Well, I've been trying for Ash, I would say up until a couple of months ago, the year before that, I've been trying to get into custom single family residential. And that's been hard to do as well.

24:50 - 25:07
Eric Bobrow: Just what is happening in Philadelphia. I want to keep going around the room, but, but just do you have anything that like, oh, but they're still doing X, You know, because there's funding for that or, you know, the city has changed zoning rules or is there anything going on?

25:07 - 25:44
Speaker 8: What happened was they had the city had tax abatement program where you bought a property, say, vacant lot, vacant land. And you built something, you got a building permit, you didn't have to pay the new taxes on it for 10 years. So people were buying properties and they had $500 a year in taxes to pay for 10 years. So the city revamped that to where it's almost cut in half. So there's that issue. And then there's been constant things they've been adding along the construction, you know, in terms of construction with...

25:44 - 25:49
Eric Bobrow: So these are headwinds. I'm just asking, are there any opportunities that you see that you haven't yet pursued?

25:50 - 26:32
Speaker 8: What I've been doing is targeting a couple developers and looking at other architects' websites, seeing what they're building. A couple things I have done, where people who had, I could say, 1 architect is kind of my main competition, they had 2 different people came to me with came to me with feasibility studies and that this architect did and they're completely off so like 1 that I did I found like this architect said the maximum units you can get on this property is 87 and I found they're off by 40 units. So I did feasibility study, they

26:32 - 26:46
Speaker 8: paid for it. And the proposal, it keeps saying they're going ahead with it with a billion, 120 units, which is waiting on them to sign a contract and pay the retainer.

26:46 - 27:23
Eric Bobrow: Okay, well, good luck with that. I wanna keep going around, but I just wanna emphasize when there are headwinds and when there are things that are not working, sometimes you can be clever and find a way to make it happen, but other times you have to say, all right, let me put that aside. What else is happening? What business is happening? What building is happening? And try to get your share of that. So do keep that as a sort of general thing. What is happening? What is actually being built? What is being designed? So Mark, how

27:23 - 27:23
Eric Bobrow: you

27:23 - 27:27
Speaker 9: doing? Great, good to see

27:27 - 27:27
Speaker 5: you.

27:27 - 27:38
Eric Bobrow: You've got your login working. So, and I know you said that you wanted me to look at some stuff so we can do that as part of today's call if you still want that.

27:38 - 28:00
Speaker 9: Nothing specific right now, but I think as we kind of move through the process, I just wonder if we could do some one-on-one coaching because I don't want to take up the whole session. I don't know exactly what we need right now, but just picking ahead.

28:02 - 28:37
Eric Bobrow: All right. Well, in general, I can do one-on-one sessions selectively, but I prefer to sort of do it in a way where everybody can benefit. You know, if there's nothing proprietary about something that you don't want anyone to see, then just taking a look at, well, what do you have on your website, and what are you targeting, and whatever. We can have a discussion for a few minutes and do that. If you want, we can do some of that today. I know we have For Nira and Liz, we have 1 thing. And someone was going to

28:37 - 28:42
Eric Bobrow: do a presentation today. There, Eric Joseph, you were going to do something on Promi AI?

28:44 - 28:47
Speaker 5: Right, OK. Yeah, something really quick, crude and quick to get people

28:47 - 28:57
Eric Bobrow: into it. We can have 10 minutes or some little demonstration, that cool visualization. So Joseph, how are things going just in general with your work?

28:58 - 29:16
Speaker 5: Good, Nothing new landed, but working off some projects that I did get from previously. So they're going well. And that's pretty much it. I wish it was busier, but it's not bad.

29:17 - 29:24
Eric Bobrow: Okay. All right. So we'll have that Promi thing in a little bit. So Nita.

29:28 - 29:47
Eric Bobrow0: Hi. Yeah, I basically have started uploading the Ask the Expert and LCC videos and starting on the list for the Dream Team. Yeah, so just working on the monkey's fists.

29:49 - 29:51
Eric Bobrow: Foundation offers. Good.

29:51 - 30:24
Eric Bobrow0: Yeah, I don't know how comfortable I feel handing out. I've kind of ran by the idea of the postcard with, you know, the 10 references to a friend who's a real estate agent. And at first she thought it was kind of, she was like, oh, and then she was like, oh, that's smart. And I don't know, it's a lot of work, right? To try to constantly find the 10 people and have them referring and it's fun. It's just not everyone is going to be willing to refer and so you have to keep on top of it

30:24 - 30:25
Eric Bobrow0: I guess.

30:25 - 31:10
Eric Bobrow: Well it is something that can have a big payback and yeah take some work. So 1 thing I mean you can have a postcard that has a list of people, but more probably more flexible is to have a postcard or something that says you that offers a list, it doesn't have the list on it, because then they'll go to your website to access it. So you're basically selling the idea of go here and you'll get access to our recommended team specialists in this type of project. And all right, so carry on with the foundation work and

31:10 - 31:15
Eric Bobrow: we'll keep staying in touch as you move forward. Eric, what's going on?

31:18 - 31:24
Speaker 6: Well, I'm busy, busy. So I do have a few a few wins to report.

31:24 - 31:28
Eric Bobrow: Yay. Post them in Slack too. Yeah,

31:28 - 32:03
Speaker 6: go ahead. So I had many leads come in, but those leads, I have 3 paid consultations, which is good. As soon as they start asking me questions via email, I funnel them towards my Calendly paid consultation. So I did that to 5 leads. 2 of them just didn't respond. They were just fishing for free advice. And 1 of them was actually curious because she was back and forth with me. I just need this question. He answered me this question because I need to put an offer on this house and I'm not sure if I should, you

32:03 - 32:45
Speaker 6: know, book a consultation with me so I can spend some time looking at your case and give you honest and thorough advice. And this was a $6 million house and she didn't want to pay 250 bucks for a concert, which is a big red flag for me. So I think I dodged a bullet there. I launched my first video, which was good, and I'm already working on the second video. I got a new project, which is quite exciting. And this 1 came through a referral, so the Dirty 30. But it's interesting, this story I would like

32:45 - 33:13
Speaker 6: to share with the group because I did go there so I did go on a site visit without charging for it because it came from a referral and so I spoke to the client. This is a massive heritage building in Toronto. It's called the Roundhouse. It's an old train roundhouse for train repairs. And they have a brewery there called Steam Whistle. Joseph might know. So it's 1 of them.

33:13 - 33:15
Eric Bobrow: What part of town in Toronto?

33:15 - 33:56
Speaker 6: Right by the CN Tower, like super downtown. It's a heritage building. And it has like this massive brewery there that's a gathering place when the Jays play, for example. So it's within a heritage building. So they wanna do a massive operation. They wanna remove the roof to remove all the brewing tanks because they're going to do the brewing in an offsite facility. But you know, you're removing a roof on a national historical sites. You need permit drawings, you need a heritage report. So I went there, then I went back home and started preparing my fee proposal.

33:56 - 34:31
Speaker 6: And I sent out my fee proposal. A couple of days went by and I get a call, not from the client, not from the CEO, but from the project manager that would be managing the construction saying, hey Eric, we really appreciated your quotes, we want to work with you, but we think your fee is too high. And I grounded myself. The typical Eric would be, you know, like, we can work on this, we can lower the fee, find something that works for you. But I grounded myself and I asked them, oh, okay, so it's too high

34:31 - 35:15
Speaker 6: compared to what? Compared to what? And the fellow then told me like we also asked another architect for a fee and he's 10000 dollars cheaper than me. Then I asked him is the other architect a heritage architect? And they said, no, no, he's just a general architect. And I told him, look, this is the exact difference between a general practitioner, a family doctor, and a neurosurgeon. Which 1 would you trust with your project? And he actually said, I completely understand, no problem. Let me go back to Greg, we'll get back to you. After 10 minutes, I

35:15 - 35:35
Speaker 6: get an email, Eric, go ahead. We accept your proposal. Which was a massive win for me because I would have lost that money if I didn't fight for it. And I just basically explained my value in a sentence and they understood. So that was a big.

35:35 - 35:43
Eric Bobrow: Fantastic. Now you said the other 1 was $10,000 less. So what is your fee on this 1? So we know whether it was 10,000, it was a quarter of it or what was it?

35:44 - 35:46
Speaker 6: It was probably a quarter of it,

35:46 - 36:23
Eric Bobrow: yeah. Yeah, So in other words, you're maybe in the 40 or 50 K. Yeah. Yeah. Yeah. Okay. Wow. Fantastic. So I think we all need to have confidence and use the tools and approaches that we teach as well as everything else that you, you know, that's smart, not saying that we're the only ones to teach you smart things. But, you know, have the confidence that you have value and that you don't have to give in. And so like David earlier saying, you know, contractors saying, can you just go out and visit this, you know, with this

36:23 - 36:34
Eric Bobrow: client or potential client? As I know them, it'll be a great project. And you just explained, you know, that's not the process I need to start with this. So yeah, very good.

36:34 - 37:09
Speaker 6: Thank you. Last thing I wanted to share with everyone before I let you go is a book that I'm reading which I think would be so appropriate for everyone to read. It's called Key Person of Influence by Daniel Priestley. So you can also find this guy on YouTube. So he's an expert in positioning. And this book is basically how to become a key person of influence in your niche. And it talks about how to create a pitch, how to become a celebrity, for lack of a better word, in your little niche. So I think that this

37:09 - 37:13
Speaker 6: would be 1 of many good books to read.

37:13 - 37:43
Eric Bobrow: Yeah, fantastic. Post that in Slack, as well as please tell a little story in Slack of how this win happened and the key points of just the little statement that you made, which we're all familiar with. I think Rishi probably has it in there, but using that just precisely at the right point. And to validate, oh, I see. Okay.

37:43 - 37:48
Speaker 6: And then. Exactly. That was fun. It was really fun.

37:49 - 38:03
Eric Bobrow: Yeah, good. All right. So I see Gabby, Adriana, you've joined. So just finished going around. So give us a 1 or 2 minute update, and then we'll go into some of the questions that have been posted.

38:07 - 38:51
Eric Bobrow1: Well, not much. I just wanted to get online to just go with the momentum of the week. I have been missing study sessions just because how crazy my days have been and I didn't want to be like oh okay like I'll just not go online. I just wanted to keep with the like momentum of of everything because I'm just going to start with the the sixth course. So in the end I had just like if there's time I'd like to like add ask some tips or tricks if from the people that have already been taking it

38:51 - 39:05
Eric Bobrow1: have already been applying it just get their. How do you say yeah like how how best to approach the program.

39:05 - 39:22
Eric Bobrow: Okay. So we can certainly have an open discussion on that. It does help if you say more specifically, like, you know, this is what I've done. I'm wondering what's next, you know, or, or, you know, just, just something more specific than how to approach the program because we, we

39:22 - 39:28
Eric Bobrow1: don't know. Like I'm just a 2. I'm just going to approach. I'm just going to start with the 6 program.

39:28 - 39:31
Eric Bobrow: Have you gone through the LCC method yet?

39:32 - 40:13
Eric Bobrow1: Actually I talked to, I talked to, well I did, I haven't finished it, but I talked to Max and I told him about like my goals and the reason I was taking this program and he said I should maybe like skip forward to the sixth program which is basically the meat of the issue that I wanted to get to in terms of like creating a secondary funnel to what we already have right now. And he said that maybe I should start with the 6 program and then come back to the LCC method a little bit more.

40:13 - 40:28
Eric Bobrow1: Which, I mean, honestly, I fully understand what the, I feel like I fully understand what the LCC method is, what the application is and what the benefits are. So I took some advice. You have

40:28 - 40:41
Eric Bobrow: some advice, that's fine. And you said that you want an additional area to develop, so an additional specialty area or niche area that you wanna focus on?

40:42 - 40:55
Eric Bobrow1: Just creating a secondary funnel to the funnel that we already have, which is like online platforms. So that I don't have to depend on like a third person for my funnel, you know.

40:55 - 40:56
Eric Bobrow: Okay,

40:56 - 41:00
Eric Bobrow1: so that's, that that's basically why I'm taking this course in general.

41:01 - 41:35
Eric Bobrow: Right. Okay. Well, we'll certainly just carry on, go through it step by step. I mean, there is a sequence to it, step 123, you know, and once you have gone through steps 123, then you can move through into the next section. But 123, you know, have to do with focus and selection of a niche and defining value and, you know, going and creating another funnel and other set of offers without being clear on your niche and your value, you're going to not have things as effective. When you are really clear on who you're serving or who

41:35 - 41:50
Eric Bobrow: you're focused on reaching and how you have unique strengths that you can communicate your value, then the funnel can work, you know, right off the bat or at least you'll be in the right target area.

41:51 - 42:23
Speaker 9: Right. Okay. I'm just curious to know what other platforms you're using. We have like our offer set up on our website, but I think the inherent problem is getting traffic to the website and getting interest. So I've been using Instagram. And when I post something, it spikes visitors to our website, but we're not getting any downloads of our offers. So I was just wondering what you're using to drive your funnel.

42:26 - 43:11
Eric Bobrow1: I know this is going to sound as a shocker, because it always does to each and every person and architects, especially American architects that I tell them this to. But our main funnel is fiber and upwork. That's where like 90% of our clientele comes from. We've been working online and remote for a couple of years now. And we're at a point where we have very, I feel that we have a really nice like online standing. And now like we're getting like people from other places like Pinterest. Like We upload a lot of stuff on Pinterest, where

43:11 - 43:47
Eric Bobrow1: people find our stuff, they go to our website, and they contact us. That's something that's happening now. But most of them, they find us through Fiverr, they look at our reviews and stuff like that, and they either contact us by Fiverr or they find our website and they contact us outside of Fiverr. So that's, and that's working. It's working really, really well. Like we've already niched. We have a message, stuff like that. Like we've been working it for a couple of years. But now, because we're getting so much work there, I am a bit apprehensive about

43:48 - 44:03
Eric Bobrow1: having all of our eggs in 1 basket, you know, because Fiverr just like Instagram, just like Facebook, just like any other platform, they can decide to de-platform you with whatever it is they want to choose, you know?

44:04 - 44:47
Eric Bobrow: Right. So, yeah. Interesting. Well, it'll be definitely useful for us at some point, possibly even today, to take a look at how the breadcrumb trail, you know, let's look at what you've got visibly on Upwork or on Fiverr and how that people find you. You know, and the same for you, Mark. You're doing things on Instagram, you're getting some, let's say stats on people who are following you or impressions, things like that, but you're not getting downloads. So where are they going to? What, you know, where's the place where it breaks down? Is it because they're

44:47 - 45:02
Eric Bobrow: going to your homepage and your homepage doesn't really feature the offers? Is it, you know, what is it, you know, that is sort of making them go, oh, well, that's interesting and go on with their day, you know, not motivating them, right?

45:03 - 45:17
Speaker 9: Yeah, it could be just they're curious, maybe they're not, you know, looking for something specifically, they're just wondering who, who this is. And yeah, so maybe more targeted approach makes sense.

45:18 - 45:30
Eric Bobrow: Right. Okay. All right, Well, let's shift gears now. So Joseph is going to show us something today so we can take a look. Are you ready for that pretty much?

45:31 - 45:32
Speaker 5: Yeah. Yeah, I could go with that.

45:32 - 45:37
Eric Bobrow: So let me just say, my understanding is Promi AI, so it's what is it? Prome.ai?

45:39 - 45:39
Speaker 5: Correct.

45:40 - 45:43
Eric Bobrow: Or Prome.ai.pro, I think is what it was.

45:43 - 45:48
Speaker 5: Yeah, they updated to .pro, the other 1, I don't know, something happened with their other websites. So they had

45:48 - 46:00
Eric Bobrow: the ai.pro. And so you'll put that link into after we watch this. Yeah, to slack. So you're going to show us how you use it.

46:01 - 46:12
Eric Bobrow1: Joseph, can I just ask, are you the architect that published on Slack a PDF where they used Chrome for a house in Australia or something like that?

46:12 - 46:20
Speaker 5: No, I think that might've been Arthur. Arthur is really good with AI and renderings. I think that was Arthur.

46:21 - 46:27
Eric Bobrow1: That's where I found it, where like I've been like playing around with it because someone uploaded it.

46:27 - 47:00
Speaker 5: Yeah, yeah, no. So that's how I got started originally is like when they started to talk a little bit about it. So really, other people are really good with AI and also good render, you know, just with rendering in general digitally. I'm not. So I'm taking the stance pretty much, I wasn't going to touch AI, but like you, I saw some stuff and I went into it and then I realized everybody should be touching it a little bit. So what I'm gonna do today is really very basic, very crude, like just step by step of what

47:01 - 47:09
Speaker 5: I found was really efficient and how to like crank some like renderings out and some concepts out really fast, either for clients or just for yourself.

47:09 - 47:12
Eric Bobrow: So I'll just- Share your

47:12 - 47:13
Speaker 5: screen. Yeah, let me do that.

47:15 - 47:19
Eric Bobrow1: It's definitely worth a look. It's definitely worth a look.

47:33 - 47:35
Eric Bobrow: Okay, now we're seeing Slack.

47:35 - 48:18
Speaker 5: See Slack, let's see if I could get to... All right, is everyone seeing the AI? Yeah. Okay, perfect. I'm just going to post real quick into Slack. Pretty much just my layout of what we're gonna go through. How I broke it down is pretty much when I take on a project, you first you have the schematic design and then you work into something a little bit more final, like a final design or final product. So how I found it very useful is for the schematic design phase, I really stick with something called photo to sketch. And

48:18 - 48:59
Speaker 5: in photo to sketch, you can see there's a bar up on top. These are all my images I've uploaded with different projects, different things that I've done. Usually you deal with floor plans right off the bat, AutoCAD floor plans. So I'll just grab 1 and that's the basic AutoCAD plan. I found the more detail you could put in of like furniture and things like that is helpful but in reality you could be very very basic. So if you want to show something to a client really fast, you could just simply say, okay, I have this floor

48:59 - 49:35
Speaker 5: plan. I don't want to show them that I worked so long on it. I want to show it very like a hand sketch. You could change it into a hand sketch very quickly. So you go through Design Sketches, and you get to pick different type of options. So let's say you pick Pencil. Then in Random Mode, I found you stick with outline, works out to be the best, and then you hit generate. And literally like you count to 10 sometimes And it spits out always 3 different images, which is really nice. So let's just wait for

49:35 - 49:59
Speaker 5: that to come out. Now while this is going, I found that during the schematic design phase, I really don't use floor plans as much. It's really the elevations that I tried to portray because floor plans you have your AutoCAD drawing anyways, you don't have a client meeting, what's the big deal? So you can kind of see it gives a cool effect to it, it's something nice.

49:59 - 50:02
Eric Bobrow: And you blow up 1 of them to be?

50:02 - 50:41
Speaker 5: Yeah, let me see if I can. Let's take this guy here. Maybe I could make my screen bigger. I didn't have to download it as a PDF, but let's just do a slider. You can kind of see the difference. So that's for floor plans. Truthfully, I don't deal with floor plans so much in the earlier phases, like I said. I'll deal with elevation. So I have 3 states, 3 like ways of dealing with it really quickly. If you want to take your AutoCAD elevation, you could grab that. If you want to take a Google street map,

50:42 - 51:14
Speaker 5: street view, you could grab that. If you're doing like a Renault or an additions that are fun elevation of a house, you could grab it really fast. And I'll show you an example. And then you could also do a quick rendering and sketchup that I use. So just as an example here, This was a project I had. They wanted to do a large addition over the garage. Hopefully everyone can see my mouse. They want to do a large addition over the garage, but I don't have that space filled in yet. So I threw it into Photoshop

51:15 - 51:47
Speaker 5: and with you know perspective and skew points I made it like this. So now my space above the garage is filled in. They don't want a garage anymore, very crude, very basic. But what you get out of that is amazing because when you hit this now to, let's say we go to Blueprint, like I was giving examples in Slack of a few items I use because at the end of the day this program is massive you could get lost in it so I really try to hone down on just very basic things We're only going to

51:47 - 52:37
Speaker 5: talk about photo to sketch, a few options in there, and then also create a fusion later and with a few options there. So let's just go back to photo to sketch. And I'm in here. I don't want to do pencil. I want to do blueprint. I want to do outline because if I do concept AI gets kind of crazy and does whatever the hell it wants. And I don't even type anything in. Sometimes, you know, for this 1 I will. Larger porch, larger, say, covered porch. So the benefit I found here was it gives some basic

52:37 - 52:53
Speaker 5: massing, but it comes in really cool by hand drawing. So now when you sit with the client, you say, you know, were you guys kind of thinking of something like this? And it's still, it doesn't look like a finished product so I thought I found a lot of benefit in that.

52:53 - 52:55
Eric Bobrow: Where's the porch?

52:56 - 53:28
Speaker 5: Oh yeah, cover so yeah you know it didn't do it so we have to go back so there you go Sometimes it listens and sometimes it doesn't. I had some other ones that gave me really nice covered porches when I did it. Oh here, I did that 1. And if I prompted it correctly, you can see it did like a large porch over it, which is amazing. But sometimes it doesn't collect the prompts exactly so like I said this is not for that finished product at all it's really for getting something kind of crude something out

53:28 - 53:44
Speaker 5: there in the early design phases and not making it look like it's a final product. Let's go to a SketchUp model, very basic SketchUp model. This was very early on.

53:45 - 53:48
Eric Bobrow1: Can you use it for site plans, like for coloring site plans in?

53:48 - 54:18
Speaker 5: So, yes, when I get into the floor plans, I'll show you the next phase, like in floor plans, you'll start seeing that it really does some really cool stuff. And if you want site plans, so greenery and trees and things like that, it probably could do it very well. I haven't done that yet, because I haven't needed it. But now that you're saying it, I think it'll work very well with it. And I'll show you the floor plans that it did it with. So if we just take this front elevation here, I'm still within photo to

54:18 - 54:56
Speaker 5: sketch. I don't want to go into what I talked about that we'll talk about later, the creative fusion. I don't want to touch that yet because I'm still in the early design phases. So if you just take that same concept, This time I don't want blueprint. Like I said, I like outline so a pencil I mean Outline and then you just a lot of times I might just prompt it by saying front elevation What my caps on of a 2 story house. Now, like I said, I don't know everything about AI. I don't know about the,

54:56 - 55:09
Speaker 5: there's better prompts that you could put in. You gotta keep playing with it. I'm trying to figure out a way of saving my prompts. I haven't figured that out yet, but sometimes I just do basic stuff just to make sure it knows what it's trying to generate.

55:09 - 55:13
Eric Bobrow1: You could use a prompt generator. My husband uses those.

55:13 - 55:31
Speaker 5: So I was looking into that. I was getting confused with it, but I'm going to start looking into it a little bit more. I think there's definitely a way that I'd even like to copy my prompts or my commands from 1 picture and say I want to add it to this other picture that I'm working on.

55:31 - 55:40
Eric Bobrow1: I was going to say, can you use like a base? Like this is the style that we want to do and that it applies to?

55:41 - 55:55
Speaker 5: Yes. So yeah, so we're going to jump right now into the Creative Fusion right after this. And you'll see that's crucial. And that's why I love this AI. So you can kind of see that's what it does. But this is all schematic. Now when you start going...

55:55 - 56:01
Eric Bobrow: There was another there was a couple with a little bit more a little bit of green array or something like that.

56:01 - 56:36
Speaker 5: Oh this 1 maybe. Yeah. So that did some craziness here. So sometimes if you find something that you like, you could either try to keep prompting it something different or just throw it into Photoshop and fix it up real quick. There's ways of copying over the garage door. It takes some liberties, AI, but you'll see even when I was talking about when I put in Slack, when you run the commands, let me just move my screen here, When you run the commands, it's important to not hit precision concept and hit outline. And now when we go

56:36 - 57:15
Speaker 5: into the next phase of when you really want a little bit more finished product. So here's Creative Fusion. I'll do the same thing. We'll start with elevations and then we'll go actually to floor plans. Let me just grab my elevation here. All right. So AutoCAD elevation and just like Andrea was saying, you get an option to start putting something in for it to fuse together, to join these 2 images together. And you get to control a little bit of how much liberties you give to the AI. So let's go this 1 as an example. I'll go

57:15 - 57:45
Speaker 5: to style image. And instead of being like a human, a female, male, you slide over to landscape architecture and you start seeing, okay, what's the tone of the image that you want? I use a lot of times this 1. There isn't names to them. I would have put down 1 or 2 options that were names, but I kind of like using this 1 over here and this 1 here as well. One's more modern and 1 gives a little bit more character to the place. So I pick this. This is where it's important. I always stick with

57:45 - 58:33
Speaker 5: precision because I'm dealing with elevations and drawings that I want to keep. It's my designs and I don't want AA to start messing around with my design. I just want renders and make it start to look better. So I always keep precise. And here the same thing. I say, you know, front elevation with stone and wood vertical cladding on second cladding on second floor. And this style intensity, I've put it all the way as low as it goes. Like I said, if you turn this up, it gives you some really crazy shit like you gotta be

58:33 - 59:09
Speaker 5: careful that was running there like I said this 1 I would do Later in the process like I would never show this to the client early on now it took some liberties Like I said before but you can still see the main house design is right here So I would take these drawings and throw it into Photoshop and I would cut off the base You know if I like the sky I would keep the sky if I don't cut out though, you know the image that I want give a different background and it becomes like a

59:09 - 59:14
Speaker 5: great rendering. This, when I first saw this, this is what blew my mind.

59:15 - 59:16
Speaker 7: It's amazing.

59:17 - 59:18
Speaker 5: Yeah, it blew my mind.

59:18 - 59:22
Eric Bobrow1: Have you used the AI generator inside of Photoshop?

59:23 - 59:33
Speaker 5: No, because I have an old old Photoshop and I dealt with 1 thing that was someone's telling me about it and they said it's more for people and animals or trees.

59:34 - 59:42
Eric Bobrow1: Not really. Like now with the new beta version, well, the new beta version, I've been using it for our interior renders to add people and animals and

59:42 - 59:42
Speaker 5: stuff

59:43 - 01:00:00
Eric Bobrow1: and stuff like that. But now you can really go into detail of materials and stuff like that. I use it for just precise stuff, like adding something here, adding something there. So stuff that we already know what we want to add.

01:00:00 - 01:00:05
Eric Bobrow: But it's pretty crazy what it does now in terms of helping you with the images.

01:00:05 - 01:00:35
Speaker 2: Yeah, like I said before, I'm not so advanced. I'm really just looking at this as like if someone would have told me early on, follow these steps, open Premiere, I follow these 2 steps, 3, 4 steps, and you'll get this image. And then I'm hoping everyone who like tries this, now you'll start messing around with all the other options that's there. But it's really just a way to start with just that basic, very, very basic stuff. But you definitely have to throw this still in Photoshop a lot of times before it gets into a client.

01:00:36 - 01:00:38
Speaker 3: Tony has raised his hand. What's up, Tony?

01:00:41 - 01:00:44
Speaker 4: That slider option that you showed, is that only in the paid version?

01:00:46 - 01:00:55
Speaker 2: If possibly. I'm in Canada. I think I'm still paying Canadian dollars, I'm not sure. I'm paying 20 bucks, 19 bucks for the full version.

01:00:56 - 01:01:04
Speaker 4: I'll try it later, but I was using the free version. I have so many credits built up. Until I use them all, then I'll start paying.

01:01:04 - 01:01:14
Speaker 2: Yeah, I was using the free version in the beginning, but then 1 time I was using it and it didn't let me do something, and I was like, screw that, I'm too invested in it already.

01:01:14 - 01:01:22
Speaker 4: That's why I'm asking if that option was the paid version, then I'd probably go with the paid version. There you go. Just to show people, like before and after and show them.

01:01:22 - 01:01:32
Speaker 2: Yeah, yeah, it's really amazing. It's amazing. All right, so that's the elevations. Floor plans are interesting in

01:01:32 - 01:01:39
Speaker 3: this. By the way, can you add your own style theme? Like you said, pick an inspiration style.

01:01:39 - 01:02:16
Speaker 2: Yeah, I'm actually happy you mentioned that because we should do that before I get into the floor plans. I had it on my list, I'm jumping around with too much. So let's go to a front elevation that I was dealing with before. So we're going to take this guy and instead of an AI giving you an image, I'm going to go to style and custom and I'm going to pick an image that the client actually gave me from Pinterest or something that the things that they like. So We're going to take this and this and fuse

01:02:16 - 01:02:49
Speaker 2: it together. Same thing, I go with precise because I find anyone else goes a little bit too crazy. Front elevation with, let's say, stucco. And front, let's say, modern. I found out using the word modern helps a little bit. They don't throw as much stuff into it. It's more simplistic. And again, keep that style way down.

01:03:00 - 01:03:24
Eric Bobrow: The main thing why I brought up the AI in Photoshop is because if you're like you said like oh I'll take the sky of this 1 and put it here you can actually really do that. You can just like select the sky and say like change sky like make it nighttime or something and it'll do it for you. Wow. Instead of you having to like cut it and paste it or mask it and stuff like that. So it'll do it for you.

01:03:24 - 01:03:28
Speaker 2: Okay. So you're probably, I think I'm going to have to pay for that version. And I

01:03:28 - 01:03:42
Speaker 4: got it. They updated, upgraded me for free because I said I have, if you bought it, I pay it like a yearly subscription fee. And I just said, hey, I'm interested in the generative AI feature and they upgraded me for free.

01:03:42 - 01:04:03
Speaker 2: Oh, I'll try that. I'll say you did it for Tony, you gotta do it for me. You can see here, it really didn't listen to what I said. I wanted stucco, it knew that it was brick, so it kind of didn't give me exactly what I wanted in the look of things. But if I would have, you know, gave an image. Let's go back to,

01:04:05 - 01:04:13
Eric Bobrow: try white exterior instead of stucco. Sometimes it's not really good with like technical terminology. Yeah.

01:04:13 - 01:04:55
Speaker 2: So this 1, like if you just use an AutoCAD drawing again, and then you just go to generate, that would usually be a little bit more of what I would be doing at this stage. I wouldn't be taking a street view and trying morphing it with something. I would usually take my own drawings and so this is getting a little bit closer to the things. But there when you go to example styles and when we went to landscape architecture, It really does some nice work when you use their images. You could usually find decent stuff, like

01:04:55 - 01:05:50
Speaker 2: a decent rendering out from their own stuff. For some reason, it works very well. It gives a lot of shadows and it's really nice. Let's go to the floor plans. Same type of idea. With the floor plans I found using there like I said before very sleek very modern hold on a second. Landscape architecture here we go. I found like this 1, that's very clean, usually works pretty well. I throw down the intensity, make sure it's on precise. Text, I would say again, so I let it know it's dealing with a first floor plan for a

01:05:50 - 01:06:39
Speaker 2: single family home with furniture. And while that's running, I'm just going to change something here to... I saw someone do it with an actual, like an image of a person's face for a floor plan and it seemed to work out very well too. You can see what's coming up for this 1 here. Let's pull this 1 big. That's amazing to me. There's a lot of stuff that doesn't belong but yet it worked great for early design phases with a client. I used this for a project and I said this is very conceptual. I didn't want to

01:06:39 - 01:07:06
Speaker 2: make it like AI or big rendering things. I said I have some renderings of the floor plans to start looking and review And when I showed it to the wife and the husband, their eyes lit up so fast because they were understanding the floor plan so much better, which I knew they would. But usually I have to do a sketch up, or I have to give it to someone to render for me. But this is crude and fast, and I throw it into Photoshop to clean it up if I need to. Let me go.

01:07:06 - 01:07:08
Speaker 3: So Mark is raised to San.

01:07:08 - 01:07:09
Speaker 2: Oh, sorry. Yeah.

01:07:11 - 01:07:26
Speaker 5: You're just wondering for interior views. Does this have the ability to do virtual staging? A lot of our projects, we don't have much time to, you know, get them staged and photograph them. It's like a quick session.

01:07:26 - 01:08:00
Speaker 2: So I'll tell you, I don't do a lot of interiors, But I know there's options in here that were showing more like interiors of a houses. I can't remember where it was. Oh here, interior design. So if you pick that with a, you know, a perspective that you either hand draw or a perspective that you have from a 3D modeling that's very basic, I think it would start doing some stuff. I think it will start doing. I had to do an interior thing actually for like a family member. They wanted to take this space and they

01:08:00 - 01:08:30
Speaker 2: were trying to pitch it to be something else. So I used it with the AI but it was very difficult. Like it wasn't working right for me. I had to Photoshop and use AI. It was getting very confusing but I think there's options. I do think there's options for the interior. Like this is what it came up with when I was giving that space it just kind of did whatever the hell it wanted for interiors I want to go to show you the other thing with the floor plan here Let me just see

01:08:30 - 01:08:31
Speaker 3: you're gonna do a site plan as well.

01:08:31 - 01:09:27
Speaker 2: Yeah, yeah. So I don't have a site plan plan, but you can kind of see when you're doing with the floor plans. If I pick if I pick this guy as the floor plan and I go to landscape architecture. And let's do something a little bit more site plan-y look. I will still keep site plan with lots of trees and style intensity I would probably not go all the way at the end because I wanted to do some funky stuff. Let's see what happens. Now if I had a true, you know, even a survey, I'm thinking

01:09:27 - 01:09:56
Speaker 2: I could probably clean up a survey from a surveyor, leave the trees, get rid of all the extra jargon. And you see it took the floor plan and made it like a site plan. So I'm sure if we had a building of a survey, my whole idea is trying to do these things quick and fast so that way I have some quick little concepts I could show to the client. So I would grab a survey real quick and just throw it into this, clean it up from AutoCAD. The same thing with the Google Street View. I

01:09:56 - 01:10:27
Speaker 2: was like, oh I need to do this quick elevations, what should I do? Maybe you know give some quick concepts. I'll sketch it by hand. I was like, wait a minute, I'll go on Google, throw it in there real fast, Photoshop it and boom, it worked out amazing. I was able to get those hand sketches, looking things really, really fast. And it gave a little bit of ideas for my future work with it. Let's go to, actually I'm gonna share my screen again. Let me see if I could pick a different screen. Hold on a second.

01:10:28 - 01:10:30
Speaker 3: Have you started to use this in your marketing?

01:10:31 - 01:10:59
Speaker 2: Not in my marketing, but in I'm using it with clients very early on, which I never used to do. But I haven't used it in my marketing yet. Oh, sorry, I did. Because now when I'm making my contracts with the clients, I tell them that there's renderings included. And I used to not do that.

01:10:59 - 01:11:07
Speaker 3: Okay, And are you giving them examples like, you know, here's the type of rendering that I'm happy to include or that I...

01:11:07 - 01:11:36
Speaker 2: I didn't because it was so early on. Like it was really like I'm a little bit making up as I go on how I'm doing this and also trying to get... I really want to show you like I took, I'm trying to get a system in place. So my floor plans will almost always look the same if I'm trying to do like 1 type of concept and trying to figure that out. But the renderings and things like that, like a lot of, like how I look at it, like everyone was saying before, it's not a question

01:11:36 - 01:12:12
Speaker 2: of AI replacing architecture. No, but the architect who knows AI is going to be replacing the architect who doesn't because if, if I, If I'm not offering 3D renderings, why the hell am I not offering 3D renderings? Everyone's going to be offering 3D rendering soon. Like it's impossible not to. Yes, it might not be precise 3D rendering. That's why I try to tell them, even in the contract, I call them conceptual renderings. These are conceptual renderings. So they're not thinking they're getting like a rendering that's actually showing the exact ads built condition that they're getting, which

01:12:12 - 01:12:13
Speaker 2: I was a little bit concerned about.

01:12:14 - 01:12:32
Speaker 5: Joseph, just wondering, Even though there's a high degree of efficiency with these things might be worth. Offering the rendering still is an add-on to your base proposal. Even though you can generate them quickly, then you know it might not.

01:12:32 - 01:13:03
Speaker 2: What I'm doing is you're hitting it, you're hitting it right on the head. Complete proper renderings. I still have like a thing in there for that. But even these renderings, I tell them they get 3 for free. Because once they start seeing it, then they want more. And then I'm coming up with a price, like what should I charge for each 1? Because in reality, it's helped me with the clients because it's moving them a lot quicker through the process. A lot of times I'm in schematic design phase with them and they're still not, I could

01:13:03 - 01:13:32
Speaker 2: tell in their face that they're not understanding, but I'm not going to tell them, oh, let's pay for a rendering and figure it out. So now during that process, I'm like, I'm getting them to buy into design a lot quicker and then move forward. And then like, okay, and then they're happy with it instead of, you know, oh shoot, I didn't realize that's how it's gonna look. But we're already in construction, you know, design phase or I already sent in the permits or, you know. So I find a lot of benefit, but like you're saying, I

01:13:32 - 01:14:01
Speaker 2: give like a few for free and then I'm adding on more or I'm my I was thinking also maybe saying floor plans I give for free a few and then elevations if you want any elevations it's going to cost you know a hundred bucks per elevation or 150 bucks per an elevation or something like that. Only conceptuals, right? That I had to tell them it's only conceptual because they're gonna, I don't want a client telling you that that window looks really off or why is that window round when we were just saying only square? I have

01:14:01 - 01:14:45
Speaker 2: to know this is still conceptual drawings. I'm gonna see, I think I have to stop my share screen for a second and then I'm gonna reshare. I wanna see, oh here, this is like more of a final product. So I took the floor plans, cut out all the access trees and all the stuff that it was doing in Photoshop, and then just created a quick little presentation for a client. And he could understand there's beds, he can understand there's an office in the basement. They were able to understand things. He wanted like a little pool, a

01:14:45 - 01:15:12
Speaker 2: little hot tub area So AI kept making it green thinking it was a tree. So I had to change it in Photoshop to blue. But when I show them these drawings, they're able to really understand the plan very quickly. And here I would have to wait to send this out to someone to give me a 3D rendering, or I have to create this in Sketch, the amount of time it would take me to do this instead of it taking me literally 5 minutes almost, it's crazy. It's really bonkers.

01:15:12 - 01:15:21
Speaker 3: So Joseph, if you're going to share this with others, like as part of here's an example make sure you correct first floor plan you're at typo there

01:15:21 - 01:15:43
Speaker 2: oh yeah thank you thank you it's always something good eye so just to go back to let's see if I could stop and then share again. So if you go to, if you're in the Slack,

01:15:47 - 01:15:49
Speaker 4: let me see if I can pull that up.

01:15:57 - 01:16:34
Speaker 2: So, just to understand what I said in Slack, so if you delve into the AI a little bit, it's pretty much, if you're dealing with the early design phase, stick with sketch and you'll do design sketch or art sketch. Okay? And I'll show you the, actually I didn't show you the art sketch. Let me go back to that real quick. Just realized. So if you have a, let's say you have an elevation, even your own hand drawing. So let's go to photo to sketch. There we go. I'm in sketch, photo to sketch. This was a hand

01:16:34 - 01:17:25
Speaker 2: drawing of a sketch that I did by hand. You go to art sketch. And I usually, I think I picked 2 different options there. I think 1 of them was traditional. It's 1 that I use a lot. And also there's another 1. Yeah, Fine American seemed to work very well too. It gave some nice shadows. But if you do that 1, yeah, it's nice. This 1 also, front elevation. It's very basic. And let's see what it generates. You can see the other sketches were very crude, very just basic line drawing sketches with a little bit of

01:17:25 - 01:18:05
Speaker 2: shadow. But here, I threw a nice little guy in there. But you can see what it did. And that's using the art sketch. It's amazing to me. Right? So yeah, it does some crazy stuff sometimes. Like I don't know what's up there on the roof, but it still helps you either with the client or even gives you, sometimes it gives you an idea for your design as well. I've done it before where I ran it through and I was like, oh man, gosh, 90% of this is crazy. And it's not gonna work, but there was like

01:18:05 - 01:18:36
Speaker 2: a 10% thing that gave me a concept of like, oh, I can look at a display and I changed my design a little bit because it helped me. My whole thing with AI when I first started, I didn't wanna touch it, cause I always thought it was just a storm that you couldn't control. It's like a tornado. Just do crazy stuff to your drawing. And I wanted to keep my concept, my drawing. And now with Pro-Me, I see that you can really, really keep what you designed in there. So what I tried to do with, I

01:18:36 - 01:19:18
Speaker 2: tried to post in Slack, is really If you want to try it, take any AutoCAD drawing, a line AutoCAD drawing with a little bit of furniture and elevation with not a lot of detail, throw it into there and just start playing around with photo to sketch and then start playing around image fusion. Just those 2 things. There's a lot more opportunity. Arthur has a whole presentation, I think it was even recorded on the Zoom a while ago. He went into it also. He knows a lot on it, but these are just very 2 basic applications to

01:19:18 - 01:19:58
Speaker 2: use on it. And then from there I just gave a few examples of like if you do example style then pick landscape architecture or you choose a female and you can pick like an actual face that had some depth to it and it came pretty good rendering. Custom is nice, that was what Eric was talking about before, I was able to take images from the computer and just say, try to fuse that together, a modern style house with whatever I'm giving you. But like I said, early on design phases, stick with the photos and sketch, later

01:19:58 - 01:20:03
Speaker 2: in the design, go to image fusion, and just go from there.

01:20:04 - 01:20:50
Speaker 3: Fantastic, fantastic. I have 1 thing I wanted to just suggest you consider related to upsells or tiered pricing. So you said you include or you're thinking that you would include a certain number of conceptual images, you know, the plans and then say for elevations, it would be additional. Obviously, you know, there's all different ways you could say 3 plans and 1 elevation included, whatever you want to do. But when you do say if you want additional elevations instead of charging 1 off or like $150 per say for a pack of 5 or something like that, $300

01:20:51 - 01:21:25
Speaker 3: or whatever because you know it's very quick and there so anyway just packages are good or you have an unlimited package and it's saying for an extra $2,000 whenever you want I will generate more things. I mean, obviously, you have to see whether that makes you go crazy, but it may be that they don't need more than 5 or 10 or 15, and it only adds another 2 hours to your time overall and you've just made 2,000 bucks because you've just said I'll do as many as you want, you know

01:21:25 - 01:21:58
Speaker 2: You know while you're saying that it hit on me a really what what is it that I found so amazing about the AI and how it's benefiting me. It's really maybe how the market is when you're saying it. It's not that they get a rendering, it's that throughout the process of the whole design process with me, they're able to get renderings intertwined within the process. Meaning, it used to be a sketch, okay, oh, I want to render this. Well, let's make an AutoCAD drawing and then I'll send it to somebody or I'll spend a couple hours

01:21:58 - 01:22:28
Speaker 2: and I'll create a rendering and then give it to you and then we'll talk about it again and then make changes. Here it's like intertwined throughout the process. So maybe I could have a package that come up with a term, a name for that, title it like a, I don't know, a rendering package that you get to see conceptual drawings throughout the whole process. Not that you get to see something at the end, or even if you go to another architecture firm, they'll give you some really nice renderings at the end. Who cares about the end?

01:22:28 - 01:22:36
Speaker 2: You want to be able to see, like almost live through the reality of it in real time. Yeah. I'll have to come up with something.

01:22:36 - 01:22:49
Speaker 3: Yeah. Brilliant. Anyone else have any comments or questions? Tony says real time renders. At least there's a name.

01:22:50 - 01:22:56
Speaker 2: Tony I don't think you were on Slack. I was trying to message you before. If you have time after Zoom. There he is.

01:22:56 - 01:22:57
Speaker 3: Click in the sidebar.

01:22:57 - 01:22:57
Speaker 4: You see

01:22:57 - 01:23:01
Speaker 3: his name highlighted. He's in Slack.

01:23:01 - 01:23:04
Speaker 2: Oh, I don't know. I was trying to send the message. I don't know. It didn't seem like it was going through

01:23:04 - 01:23:06
Speaker 4: for me. No, I got it before. I just responded.

01:23:06 - 01:23:12
Speaker 2: Oh, you did? Oh, it's so weird because it didn't show a green. I thought it shows green if someone's in Slack.

01:23:12 - 01:23:17
Speaker 3: OK. Well, it's green if they're online. He may not have it open at the moment.

01:23:17 - 01:23:19
Speaker 2: Oh, gotcha. Okay.

01:23:19 - 01:24:01
Speaker 3: Okay. Well, fantastic. I will make a note to excerpt this or make a copy of this presentation separately from the call recording. And we'll put it possibly I'll try to track down Arthur's presentation as well and maybe have a page in the member website that's about, you know, Promi AI or just AI tools in general and how they can be used. Because I think these are certainly assets that can help us in working with clients and in winning clients, you know, because obviously there's both things are useful. I mean, as you said, it moves them along

01:24:01 - 01:24:40
Speaker 3: more quickly, increases their satisfaction level. Both of those are fantastic, saves you time, as well as they just have a higher enthusiasm level, meaning potentially more referrals or whatever. Oh, it's so great to work with Joseph. He did this and this, you know, all of that, right? But then also you can put it into your marketing materials. And ultimately, I think we're all going to have to step up our game in terms of, you know, those marketing materials that can leverage AI in a, let's say an appropriate way. Right. So, yeah, fantastic. Anyone else have final

01:24:40 - 01:25:16
Speaker 3: comments before we move on? I know we, I was going to look at Nira and Liz, your website and Mark possibly. Those were the 2 things that I remember being queued up. And if anyone else had anything queued up, let me know. All right, so Joseph, if you wanna stop sharing your screen. So let's see, in terms of time, I know, Mark, you said, oh, it would probably be better 1 on 1. I could do that. But I know, Liz, it sounded like your 1 would be relatively quick because you were just talking about the connecting

01:25:16 - 01:25:22
Speaker 3: up options for the web form. Is that sort of the key thing right now?

01:25:23 - 01:25:33
Speaker 6: Yeah, so within the Ask the Expert, it looks like to me that it's driven through click forms, I think it's called, or

01:25:33 - 01:25:33
Speaker 4: click, is

01:25:33 - 01:25:33
Speaker 6: it integrated?

01:25:36 - 01:26:12
Speaker 3: We were using ClickFunnels as our tool for landing page building. Now we're using the Sunshine Island app, which everybody is a member gets access to, we are using High Level as the foundation platform. And it's very similar to ClickFunnels. The main difference from our perspective is that we can give you a login for not only the CRM to send out emails, but for the landing pages, the web forms, you have all of that. Whereas with the ClickFunnels account, we had to say, oh, just tell us what you want. We'll do it for you, which was more

01:26:12 - 01:26:54
Speaker 3: friction. And you'd say, well, I don't know if I want it. Every time I need a change, do I have to request it? So you can log in. So what I'm going to do is share my screen here. And so right now, you're seeing actually the AMI Sunshine Alan app, because we use it ourselves. These are all contacts that opted in for a recent webinar series we did last month on 6 unlocked here. I'm gonna switch here. And so Liz, let's see if it's Liz Robertson Design. I'm switching over to there. All right, so right now

01:26:55 - 01:27:35
Speaker 3: you have Liz test, you have 12 records. So these are basically some test contexts. You can see me here, Noel and Janet are UK architects who are part of the program. There's some other ones that have come in, I guess, because they were initially you get a shared calendar just to play around with calendars. When you connect it up to your own Google calendar or ICAL or Outlook calendar, then you won't get any contacts outside of your own office work. But Let's look here in the sites. So in the sites area, we have the landing pages.

01:27:35 - 01:28:11
Speaker 3: So what are landing pages? They are just web pages like this 1 here. If I go and open it up, that are your ASCII expert 1 here. And we can see that this has been already set up, beautiful picture, etc. And all of your work. And you know you can you know have a placeholder here like this silhouette or you can remove that there and all of this is editable. Now in terms of being editable, like go back to the app rather than the page, I can click on edit and all of these things then are

01:28:11 - 01:28:32
Speaker 3: accessible, you know, and you can change the text here, you can change the font, you can do other things, you can change the image, you can lay it out with 2 side by side, all of the things that you'd expect with a web page and you can visualize it in a mobile mode or a desktop mode here.

01:28:33 - 01:28:46
Speaker 7: That's a question I have right there. When you go into mobile mode, how come the phone number is lower than the name? Where if you have the desktop mode, it's on the same plane and I'm playing around

01:28:46 - 01:28:47
Speaker 5: with it.

01:28:48 - 01:29:26
Speaker 3: It looks like because they're stacked here, or because it's saying that the width of it doesn't fit side by side, it's saying that they have to be stacked. Now I can adjust that. That's probably something that I will have to sort of figure out what to, how to make that happen. So rather than take the time to try to fix it right now, I'll make a note that you'd like to have that fixed. And I understand it looks a little bit odd and it's certainly unnecessary, right? So good, I mean, I understand that's a fine detail

01:29:26 - 01:30:02
Speaker 3: that can make a difference just visually, it looks a little odd. But let's look at the web form. You mentioned the opt-in form. So here we say pop-up settings. And the pop-up basically is what would happen when they click a button usually on the page. It says, oh, open this pop-up. And it will have stuff. So you can choose whether you want to have this progress bar here or not. And if so, you know what words it says and what percentage I think there's an option for 30%. You know, you can say what what it visually

01:30:02 - 01:30:37
Speaker 3: is in terms of going across. Now, all of this text is editable, you can change its font size, et cetera. Now this area here is the form. So what it's doing is it's embedding a form that's edited separately. You have choices of saying which form you want it to be. You can have as many as you need. Each 1 is going to a separate funnel. So it's basically saying, hey, someone who fills in this form is requesting that they want an appointment, they want an ask the expert, okay. Now let's look at how that form is

01:30:37 - 01:31:11
Speaker 3: set up. If you want more fields like, please tell us the location of your project, estimated budget, timeframe, those sort of things. We don't do it in this page editor, we do it in the form editor. So I'm gonna go back out here, not having made any changes, I'll just say, you know, I don't need to save it. So we are in sites and we are in funnels here, and in the 6 maps landing pages. Now in the top bar here, you can see Forms. So if I click on Forms, it opens up the Builder. So

01:31:11 - 01:31:48
Speaker 3: I can click either at the heading or the word Builder. Here's the Ask the Expert opt-in. I click on that and what you'll see is an editing thing and each 1 of these has controls. So what is the placeholder? Placeholder here says email address. You could just say email or your best email or enter your best email here, you know, so that's what it will say until someone starts typing. Now if we want more fields, we go to this plus. And we can say I would like to put in a field so for example, if we

01:31:48 - 01:32:33
Speaker 3: wanted, you know, a field like their address, physical address, we could pop that in. We put in their city. All right. Now you probably don't want to get so detailed right now when they're just asking for an appointment. So I'll just go and delete these. Now these fields here, you can also say, hey, I just want to put some text. This text is, well actually here saying, unscribe, any time, whatever. And then I can say this is going to be a certain size. Where is the size? Size here. Yeah. So, you know, something there and I

01:32:33 - 01:33:10
Speaker 3: can still make it, you know, centered. So you can do, you know, sort of typical web development stuff there. So that's fixed text. And you can put in other stuff like even embed other code in here or images. You put an image in the form. Now, if you wanted to get more fields like estimated project budget, then what we'd need to do is to use a custom field. Right now, so personally, oh, custom fields here. And we have some things that are set up in the Sunshine Island app that you can have as many as you

01:33:10 - 01:33:56
Speaker 3: want. Here's general info, street address, alternate phone number, additional info, project location, project budget, timeframe. These are ones we put in as sort of, well, this would be typical that you might want to ask. So if I put this project location, project budget, and project time frame, and now if I go into location and say the placeholder is, where is your project located? And you know, then it'll be, have that there until they fill it in. You know a project budget I might say the placeholder is estimated budget, optional, enter this if known, or something like

01:33:56 - 01:34:40
Speaker 3: that. So you can put whatever text you want and the project timeframe, how quickly are you planning to get started? Something like that. All right, so then they can just fill that in and what'll happen is when their contact record comes in, it'll say John Smith, da da da, where's your project located, this city, or I don't have a location, I'm looking at potential locations, or whatever it is. So these are what's called custom fields. We've got a few of them that are obviously general purpose that you can do. I'm just going to get rid of

01:34:40 - 01:35:24
Speaker 3: these for your 1 here. So I just click on them there. And actually, I'll just say, proceed. I don't want to save the changes. But in terms of custom fields, if you wanted other ones, you go to settings, and then we have custom fields. So you'll see there are a bunch of names here. I think we can say, oh here, I can say show more. So there are different ones. Here's the project location, budget, time frame. You have best time to contact. You can have any other field you want. So if you wanted to collect some

01:35:24 - 01:35:57
Speaker 3: other information, you can say add a field. You say it's just going to be a simple text thing or maybe it's multi-line. I want to get, you know, tell us the reason why you want to do this. You know, what's the driving factor, you know, or something like that. Fill in as much as you want, you know, or something there, right? And so you say multi-line, you say next, you give it a name, you know, like reason for building this project, you know, or you can just, this is actually your internal name. So, you know, you

01:35:57 - 01:36:38
Speaker 3: can just say, motivating reason, you know, Okay, you can have a placeholder that you can put whatever you want. And then it's for a contact as opposed to an opportunity. Contacts are people or companies. Opportunities are jobs that you once you've determined that, oh, this is, we might bid on this, we might try to win this, then you can keep track of that. Contacts can have multiple opportunities, they might be repeat clients, et cetera. And then you can have a pipeline. Anyway, the group here, the main contact information when you open up the record is at

01:36:38 - 01:37:13
Speaker 3: the top. Then there's some general info, like address and stuff like that, and then additional info. So I would usually put custom fields in the bottom section here. So it's grouped with additional stuff. And then the placeholder, I guess you can put in a default placeholder for it. So there's some things here I haven't really played with too much, but if you click save, then this would be added to that list. So I know that was moving quickly. You can watch the recording of this after. Tell me, does this answer many of the questions you were

01:37:13 - 01:37:14
Speaker 3: asking?

01:37:14 - 01:37:25
Speaker 7: Yes. So 1 more question. The pop-up has 3 pages. The first page is the 1 you showed. The second page is the calendar. And then there's a third page. How do I edit that third page?

01:37:25 - 01:38:01
Speaker 3: Okay, all right. So let's go back now to that section. So when you say the pop-up has 3 stages, it's actually the funnel goes through 3 separate pages. Okay, so it's not the pop-up, but when they click the pop-up and start the process, then they're going to have this. So if I go to the sites, funnels, excuse me, and the landing pages here. So in the Ask the Expert opt-in, I'll just go ahead and open this up 1 more time, even though we're not going to make a change. What will happen is when they click the

01:38:01 - 01:38:41
Speaker 3: button request a consultation call, for example. Oh, so when I click on that, what happens? It says, open the pop-up. Okay, you could say, no, I want them to click and go to another page, go to the website, go to any other page you could put that in. So there are other actions, but mostly here you're going to have open the pop-up. Now in the pop-up here on the form, what happens when they click having submitted some stuff and say go to step 2, it says use action from form builder, that's the redirect. So that means

01:38:41 - 01:39:22
Speaker 3: in the form you can determine does it go to the next point in the funnel or does it go to a specific page? So I know I'm moving quickly but let's just say if I go to the form builder and the ask the expert opt-in in the styles and options under options it says where do we go to when they submit? And this is the firm call schedule. Now this should not be firm call schedule because that's a general schedule 1. I wanna make sure, and this is something I actually should have our VA, Mentu, who

01:39:22 - 01:40:03
Speaker 3: you may have seen her name mentioned, go in and we have, this should be filled in correctly because it's right now we go to a generic 1. So what I'm going to do is I'm going to get the address of that and put that in. So if I want to use the standard 1, the call schedule page has your company initials at the beginning. So this is the place where I want them to go, not the 1 that says firm, but says LRD. So let me go now to the form builder here and options here and

01:40:03 - 01:40:40
Speaker 3: we'll just replace this with the 1 that's yours and then say save. You notice there was a little button that indicated it hadn't been saved. Now it has been. All right. So now what happens when they go to that second stage in here. And by the way, I can have multiple tabs open here so I don't have to keep going back and forth. I can just go from 1 tab to another. But here's this call schedule page here. And what does it look like when someone goes there? It has some text that you can edit and

01:40:40 - 01:41:22
Speaker 3: it has a calendar. Now let's look at how that's edited for the calendar. So now I'm back in the edit mode and I can say edit the page. So this appointment calendar, you can see when I click on it, it selects the whole thing. I can't actually edit the contents here because it's pulling up the appointment book and calendar from, in this case, within the Sunshine Island app. So, now I'll show you where the calendar is located. I believe I have some training on this in the member website.

01:41:22 - 01:41:26
Speaker 7: Yeah, we've edited the calendar. We know how to do that unless you're doing it for everyone else.

01:41:26 - 01:42:07
Speaker 3: Well, okay, I'll just finish this briefly. So where is that? We go to settings, calendars. The appointment booking calendar is set up for you to begin with and you can go edit it. And in that page, you can say, what are the availability? Like these are the times that you want to make it available, but you also want to say it's connected to, and you should not be doing it to the AMI example calendar, it should be going to your, what do you call it, set up your external calendar. So this is where you want to

01:42:07 - 01:42:13
Speaker 3: coordinate because you don't want to double book, book it for Tuesday at 12 noon and Liz you're out of the office that day.

01:42:14 - 01:42:22
Speaker 6: Right, right. So you can connect it to Google, iCal, or Outlook. ICalendar, got it.

01:42:22 - 01:43:04
Speaker 3: Yeah, so, and customizations, there, yeah, so there's other things you can customize. All right, so that's the basic thing. Now, if you wanted to have the page actually instead of using this internal calendar form, you wanted to use something from Kulendli or you can book me, you could say, hey, I don't want it to be the calendar from internal, I wanna put in a widget on the page. So basically something from 1 of those calendar services that says, oh, embed our wonderful tool onto your website. So you would use the embed widget there. Now, you mentioned

01:43:04 - 01:43:44
Speaker 3: the third page here. So that is the call, thank you. And so that is editable here, of course, and I go click on edit. And right now, you know, it doesn't have any information about you. So we could, I'll just, as a starting point, even, I'll go click on this. This is an area of the page that is an image, image options, and you can see it's saying it's pulling this particular image, you know, has a sort of long URL. I can click here to say I'd like to change it and I can say I want

01:43:44 - 01:44:27
Speaker 3: to get it from the library, the media library that's in the Sunshine Island app for your account. And we can see here, there's your picture. So I can just double click on it, and it pops that in. All right, so now that's the first part of customization. Obviously you wanna put in the phone number. So I'll even just copy this, cause this is here, copy that. And if you, obviously all of this is editable. So I'll just paste that in there. And you'd want to put in text there. Now, all of this is editable. It's just

01:44:27 - 01:45:04
Speaker 3: a webpage with components. You can click the plus and say I want to add in headlines, text, I want to add in other images, and you can have rows that are full width or have are broken up into different pieces. This 1 right here is a double width row. This is part of a single width row. So if the thing can span going across, that's a single row, this is double. And of course you could have 3 or 4 in there. So what else do you need to know, Nira?

01:45:05 - 01:45:08
Speaker 7: That's it. I think we're, I think that's pretty good. Anything else?

01:45:09 - 01:45:22
Speaker 6: Yes, yes, yes. So once it goes live, do we, is this, is the URL within your platform, Like we don't need to create like a GoDaddy that create another landing page website.

01:45:23 - 01:45:24
Speaker 3: Now this is-

01:45:24 - 01:45:25
Speaker 6: This is within the app.

01:45:26 - 01:45:59
Speaker 3: Yeah, so if I go back, let me just publish this. By the way, you can save it and it will sort of retain it. So you can go back and forth and be in progress. When you publish it, then the changes you make will be visible when someone visits the page. So you know, you can just click publish and it'll save and publish. So now I'm going to go here. So this page here, if I say visit it, we'll see that it has been updated with a couple of things, but obviously it's not ready to go

01:45:59 - 01:46:08
Speaker 3: yet. Now, this is the address of it. And of course, you wouldn't direct people to this page because this is the final 1,

01:46:08 - 01:46:09
Speaker 6: but

01:46:09 - 01:46:48
Speaker 3: direct people to the starting page, which was, I think, this 1. So the simplest way for you to use this is to on your website, say, book a call and have a sentence or 2 saying what to expect. You know, in this call, we'll answer these questions and do X and Y, no charge, 20 minute call or whatever, and then click this button and have them go to this page. Now, if you have certain website builders like WordPress, there is a plugin that allows you to actually embed this as a native page on your site. If

01:46:48 - 01:47:06
Speaker 3: you have Wix or Squarespace or something like that, I don't think that it has that option. So you'd have to link it from, just click the button to go here or you'd have to recreate this, which is not a problem if you wanted to do that. So Mark, are you putting in forms on your website?

01:47:08 - 01:47:20
Speaker 5: No, just right now keeping it simple, you set up the header for us, that's fine. I think when we start getting traffic, we might refine things, but just...

01:47:21 - 01:47:27
Speaker 3: Okay. All right. So Liz and Nira, do you have any additional questions there?

01:47:28 - 01:47:39
Speaker 6: I think the only question is we just take this URL and when we're doing the Google ad or whatever ad that we're doing, we would implement this URL into the ad.

01:47:39 - 01:48:04
Speaker 3: Yes, now there's 2, even for the ad, you have 2 main options, I would say. So let me just stop sharing because we'll just see each other better. So you can in the ad say you know free you know consultation, art local architect, whatever, etc. Click here and have it go to that URL.

01:48:05 - 01:48:06
Speaker 4: Got it.

01:48:06 - 01:48:45
Speaker 3: You can also have your website, you can set up a redirect. So that's what we do for a lot of things. You may have noticed that we have archmarketing.org slash something, you know, like Pareto webinar. Okay. Now Pareto dash webinar is a what we what is it's using a plugin in our WordPress called pretty link. So it's a link that's easy to do. And it redirects to 1 of the landing pages where you can sign up for that webinar. And so it looks like it's on our website, but it's actually on another website. The 1 reason

01:48:45 - 01:49:20
Speaker 3: why you might consider doing that is then, as far as Google is concerned, it's directing it to your website. And they can look and say, oh, this is your website and we see your identifying information on it. Good, perfect. On the other hand, if you send it to resourcesforbuildingdesign.com slash whatever, we share that with everybody. So I don't know that it's going to be any issue at all for an ad, but this would be the other alternative is just to have 1 that is. So I don't know what your website is, LizRobertsondesign.com or whatever it is,

01:49:21 - 01:49:38
Speaker 3: slash ask the expert or, you know, consultate slash consultation. When they, when you promote that or, or link to that, you can have it go to this page. What tool are you using for your web development?

01:49:39 - 01:49:40
Speaker 6: We WordPress.

01:49:41 - 01:50:26
Speaker 3: Okay, perfect. Let me just show you. It's a free plugin that we use called PrettyLink. I'm sure that there are things in Wix or Squarespace that you can do as well, but we have something called Pretty Links here. So this is a WordPress plugin. You can pay for it. We've used it so much without paying. I don't even know what the advanced features are here, but basically, like the LinkedIn for Architects webinar replay. Okay, so if I go to click on it, I have a pretty link that is archmarketing.org slash linkedin dash webinar dash replay and

01:50:26 - 01:51:24
Speaker 3: it goes to another page. Let me get 1 that's more complicated here. So okay, yeah, this 1 we're experimenting with some financing options. You know, so archmarketing.org slash financing will go to this other company's website for our portal. So it will redirect. So, you know, if I did, you know, archmarketing.org slash financing here, it redirects to coach.lendingonline, Architect Marketing Institute, where we have our logo and then there's some financing for purchasing 6 or whatever. So that's what Pretty Link is about. You can set that up to have a nice simple link and then it can go

01:51:24 - 01:51:43
Speaker 3: to anything. So, all right, so it sounds like I've answered your questions, Mark, did you want me to look at anything since you have stayed on? I'm happy to spend a few more minutes just taking a look at some things on your site or

01:51:43 - 01:52:16
Speaker 5: starting. Yeah, so right now we're focusing on getting traffic to our funnel. So not spending too much time on the technical side until we start getting some more visitors or downloads, what have you. But 1 thing I'm finding a little challenging is we're refining our materials, like our project planning guide. Every time I update it in our media section, I have to go track through all the links where I have it linked in each.

01:52:18 - 01:53:16
Speaker 3: We can do a symbolic link. Let me show you how that works here. So share my screen again. And let me go back to Some in Liz's 1. Let me go to yours. So. Here. Okay, so on the landing pages when you're delivering your project planning pack here. Okay. Right now, clicking here, so this link is a very specific place. Okay. I'm just going to copy it and I'll open it just to show that when they click it, it'll open up this PDF. You're right, you'd have to go and update whenever you have a new version,

01:53:16 - 01:53:52
Speaker 3: you have to go find it there. You also have to find it in any emails. So you go to several places and, you know, is a little time consuming and certainly annoying that you have to do that. All right. So let me show you an option that I believe should work. And that is it is under settings and it's under custom values. So earlier we're looking at custom fields like, you know, project location or, you know, asking motivating reason or whatever. That's where for an individual contact, there's some information. Custom values are for your company and

01:53:52 - 01:54:38
Speaker 3: they are sort of a symbolic redirect. So what does that mean? It's sort of like that pretty link I was just doing. So Let's go to custom values and I don't know why this is. Okay, So we have a few of them like your firm name. So anywhere we reference it with this little call out, it puts in Ojan and Chu Architects. Now, if you change your name, which is unlikely, it would change wherever this is being referenced. So what I'm gonna do is I'll create a new custom value that would be say ppp URL here.

01:54:39 - 01:55:19
Speaker 3: Initially it's going to be this PDF there and I don't need a folder because you only have a handful of custom values, but if you had a lot of them, you could organize it there. I'll just say create this. So this is your project planning pack URL. I'm going to copy with this little icon here. It'll copy this text string, double brackets, custom values, double brackets there. All right, so now I'm gonna go back to the, and I just need to do this once. I'm gonna go to your site, funnel landing pages, project planning pack delivery,

01:55:20 - 01:56:09
Speaker 3: and open sub-edited. And I'll just select that, go to this, and I'm gonna remove this URL, I'm gonna paste in the reference. Okay, now let's see if it works. I'll publish it here, and then we'll just go back And I'll open up that page. So if I open the page, it'll look the same, because obviously it's just clicking here, right? And when I click here, you can see down below that it has this address with a PDF, the URL link. So it still works just perfectly. But now if you change the value of that custom value

01:56:09 - 01:56:36
Speaker 3: or the actual text in the custom value, it will update on that page plus where else you have it on emails, right? So I'm going to go to automation and I don't know where else you might have it but I do know project planning pack delivery is where and so there's going to be an email when they opt in and there's only 1 email here so it's not a big deal but I just go here. Here is your project planning guide.

01:56:36 - 01:56:37
Speaker 4: You

01:56:37 - 01:57:03
Speaker 3: know here is this. Select this. Go to the link and I'm going to get rid of the fixed 1 and put in a little reference And now once I save that and save the actual workflow, now that email will always stay up to date. So you just fix, you just update it in 1 place and it'll go in both of those places. And if you have any other references, it would do that.

01:57:03 - 01:57:17
Speaker 5: A quick thing while you're on that page, I have a hyperlink in the image too. Yeah, and I noticed when I update the hyperlink, the image goes away, which is then I have to reload the image from the media.

01:57:17 - 01:57:21
Speaker 3: You know. OK, so this image here.

01:57:21 - 01:57:22
Speaker 5: Yeah, so the

01:57:22 - 01:57:38
Speaker 3: ad link. So by the way, I can make a change here. And if it messes up, I don't have to save it. So just for testing here. So I'm going to say that the link here is that custom values.

01:57:38 - 01:57:39
Speaker 4: And I

01:57:39 - 01:58:00
Speaker 3: say Save. All right. And so it replaced this image. And I can see what the issue is there. So let me cancel. So I won't make that change. Now I'll go back into here and let's highlight it. Now there is this add image. Okay, so.

01:58:01 - 01:58:08
Speaker 5: Yeah. So what I have to do is like re add the image and then add the hyperlink again.

01:58:08 - 01:58:14
Speaker 3: Yeah, and you won't have to then you won't have to update that. Yeah, so that's now wonder if

01:58:14 - 01:58:17
Speaker 5: I'd be a little bit.

01:58:17 - 01:58:51
Speaker 3: Yeah this is this is an awkward part of the interface. If I go to code here, this is the source code. So I'm gonna just go in and fix it for you from the backend. I mean, this is, you know, if you know web development, This isn't too hard, but if you don't know it, it looks like what the hell is going on here. Well, you can see here's the HTTP ref reference and here's the 1 that I had here and I still have that copied on the clipboard, but Here is the project planning slide. We

01:58:51 - 01:59:22
Speaker 3: have, this is the target here. Again, so I'll just take out that thing that had the PDF, delete it, and paste in that the reference there. Actually, wait a second, that, no, that, there are 2 references here. 1 is the reference to the image. The other is the reference

01:59:22 - 01:59:23
Speaker 4: to the

01:59:23 - 01:59:59
Speaker 3: clickable link. I have to go back into the code. If I mess it up, I'll just cancel out of it again. But I was just going code here. So we have the style target is this. That's the target. And this is, so actually, I think I did have it right, because I think the second 1 is the, now this is the PDF, that's a PDF, and this is the image style there. So I think we probably have to replace it in both cases. So let me just test that out.

02:00:00 - 02:00:15
Eric Bobrow: I'll paste this in and I'll paste in the other 1. So this is an awkward part of the interface. And the other thing you could just say, hey, I'll just put in the image again and I'll use the reference there. Let me

02:00:15 - 02:00:16
Speaker 2: see if

02:00:16 - 02:00:50
Eric Bobrow: I can do some brain surgery here. And so we have this is the reference to the, no this is the PNG. That's the 1 that's the actual image. I'm not going to do that. And we have the link, the reference to the PDF. I'm going to replace that with this thing. So now I think I've got the references cleaned up, but the image is still the PNG. So let's see save. Yeah, We don't see any change there. Now if I go and say, look at the link, it has been

02:00:50 - 02:00:50
Speaker 2: fixed.

02:00:51 - 02:01:40
Eric Bobrow: So I believe this will work. And so if we could have actually done a test here, you can always test this here. So let me just say eric at punch marketing.org. So it's intended that you can test it before you save it if you want. Okay, so I've just sent that and we'll just go to my emails and There it is. The image is there. So if I click on this, yep, there it worked. And if I click on this 1, there it worked. Okay, so now we've verified that it's working and I've got it set

02:01:40 - 02:01:56
Eric Bobrow: up for you in your case there. And you can just use that custom value if you ever need it again. So I'll just save this action. So that updates that email, and then save the workflow with this step updated. Now, you've got something improved.

02:01:57 - 02:02:07
Speaker 2: Great. But also I was trying to refine our styles across the entire platform.

02:02:08 - 02:02:08
Eric Bobrow: Yeah.

02:02:08 - 02:02:20
Speaker 2: All the assets like, you know, font style and size colors and everything. And I'm doing it manually, but it doesn't seem very smart.

02:02:21 - 02:02:57
Eric Bobrow: I haven't looked at their styling stuff much. I know there is an option for CSS. Let's see, this is tracking code, custom CSS. So if you define, let's say that your headlines in general are this font and they're this size, and your H2 and H3 are these ones, and your body text is this font, and whatever. So you can put that into custom CSS, and then on every page, you can have the same custom CSS.

02:02:57 - 02:03:01
Speaker 2: It's not set up that way right now, like in Squarespace or what have you.

02:03:02 - 02:03:38
Eric Bobrow: I don't know that there's a place where you say, hey, for this entire funnel, I want that style. So it's possible there is a way to do that or there is a way to say reference this external document. I would guess that there would be a way to load a style sheet. So if you know web development at all, you may know that instead of saying, here's the style I want here and here's this, Well, there's 3 levels. 1 is, here's a headline, I want it to be this size and this long. Another is, hey, I

02:03:38 - 02:04:14
Eric Bobrow: want to define on this page, all the headlines to be this way, the body text to be that way. And then they inherit that. And there's the final 1, which is, hey, just load this sheet, I've got it defined off in this other file. That's what we ultimately want is to say, load this sheet. And then you if you make a change, hey, well, let's make our, you know, our headlines a different font. In theory, that should affect all the pages that reference that style sheet. You know, so I haven't actually played around with this, but

02:04:15 - 02:04:19
Eric Bobrow: I don't see any reason why it wouldn't work. So we can look at that next time.

02:04:20 - 02:04:27
Speaker 2: Yeah, I think this is fine for now. It's not that much. But just for the future, I think it'll be good to know.

02:04:27 - 02:04:34
Eric Bobrow: All right. All right, well, I'm glad At least I got a couple of things done for you that you stayed on and was able to do that for

02:04:34 - 02:04:35
Speaker 2: you. Thank you, yeah, very helpful.

02:04:35 - 02:04:39
Eric Bobrow: All right, take care. All right. Bye bye.